ADVEO is a strategic partner for Double A. We hope to be present in all of ADVEO’s European retail outlets by the end of the year”, states Thirawit Leetavorn, Senior Executive Vice President, Double A.
Alizay, France (PRWEB UK) 22 June 2015
Double A partners with ADVEO, Europe’s largest wholesaler for office supplies. This commitment plans to roll out Double A throughout Europe, to increase the presence of Double A’s premium paper across the ADVEO network (Calipage, Plein Ciel, Elite group, Office Deal, Buro +, etc.).
Double A’s European expansion continues
Following this new agreement, Double A is able to expand its presence in Europe through an increased availability in ADVEO retail outlets. Double A is already available in France, Germany and Belgium. With this new partnership Double A will be able to reach other markets such as Spain and Italy.
Europe is a priority market for Double A. For two years now, Double A has strengthened its presence on the continent by restarting the Alizay paper factory and also through its distributors. ADVEO is recognized as a leader of the European office supply market. ADVEO is therefore an ideal partner for Double A.
“ADVEO is a strategic partner for Double A. We hope to be present in all of ADVEO’s European retail outlets by the end of the year”, states Thirawit Leetavorn, Senior Executive Vice President, Double A.
The new agreement is part of ADVEO’s strategy to strengthen its product offer through partnerships with premium range paper brands. This new partnership will be a strategic benefit for partners such as Double A, for whom Europe is a key market.
“The qualities of Double A paper correspond to the premium requirements of our business”, declares Philippe Guillotin, Europe Merchandising and Purchasing Director, ADVEO. “The selection of brands that we propose in means that we have a differentiated value offer and a real commercial advantage. Offer Double A paper in European countries allows us to strengthen our position as a market leader”.