McGrath Lexus and McGrath Acura Reward Customers and Get Big Return powered by NCompassTrac

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When it comes to building a lasting bond between dealership and customer, few can match that of the McGrath brand.

NCompassTrac

NCompassTrac

Through the use of the no-nonsense pander free NCompassTrac LRP retention solution, we are seeing fantastic results from not only our customer base, but also from conquest within our markets

A dealerships ability to deliver an experience that sets it apart in the eyes of its customers not only inspires loyalty to the brand, but in turn serves to increase the amount of consumer spending. Since repeat loyal customers spend on average 33% more than new ones, taking the time and making the investment in programs that reward loyalists are well worth the effort and expense.

"Through the use of the no-nonsense pander free NCompassTrac LRP retention solution, we are seeing fantastic results from not only our customer base, but also from conquest within our markets,” states Tom Christensen, Fixed Operations Director for McGrath. "The effectiveness of this program has made us even further firm believers in the value of building loyalty and rewarding our brand enthusiasts through effective and meaningful savings for our customers."

Statistics show that 86% of customers, who regularly serviced their vehicle with a dealership, purchased another vehicle from that dealership. By contrast only 6% of people that purchased but never serviced a vehicle with the selling dealership purchased another vehicle from that dealership. "This is precisely what our program and products are all about. Building a lasting bond between customer and the dealership moves the odds in favor of continued repeat business." According to Zach Lyons, VP Sales, NCompassTrac. He adds, "a commitment to enhancing the customer experience and loyalty results in at least a 25% increase in customer retention. And that is what we are aiming for."

About; NCompassTrac LLC is a leading software technology company located in Laguna Hills, California with over 60 years of expertise in enterprise software that builds advanced mobile, wireless and cloud based computing solutions for the Automotive, Power Sports and Event markets that make a positive economic impact on the way companies work.

About; McGrath Imports is located in Chicago, Illinois, and is one of the premier dealerships in the area. McGrath proudly represents Lexus, Acura, Honda and Hyundai for sales, finance, and service for both new and used vehicles.

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Todd Holbrook
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