SuperAwesome and leading virtual world, Roblox, announce major partnership to drive industry growth of kid-safe advertising

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SuperAwesome technology now powering 80% of the digital kids market

Roblox

"SuperAwesome are the global leader in digital kids marketing so we know we can rely on them for 100% kid-safe advertising and the global compliance which their platform provides" Rick Silvestrini, Roblox CRO

SuperAwesome, the leading kids marketing platform, today announced a partnership with top kids entertainment site, Roblox. Roblox, which allows players to create their own games and share them online, has millions of kids engaged each month across the world.

The partnership sees Roblox integrating SuperAwesome’s platform to ensure 100% kid-safe advertising and allows their property to be an option for advertisers in the UK.

Roblox is the #1 kids entertainment property in the US and UK with a dwell time of over 23mins per session. Millions of kids spend over a billion hours every month creating their own games in this virtual building environment.

Seen by brands and agencies around the world as the benchmark for kid-safe digital marketing, SuperAwesome works with over 180 brands to safely deliver kid-safe, COPPA-compliant advertising across mobile, virtual worlds and desktop web.

The partnership will allow Roblox to provide a range of new kid-safe advertising options and brand integrations while providing a completely safe and fun environment for the millions of players who participate each month.

“We’re incredibly excited to be working with SuperAwesome in the UK market. They’re the global leader in digital kids marketing so we know we can rely on them for 100% kid-safe advertising and the global compliance which their platform provides”, commented Rick Silvestrini, Roblox CRO.

Dylan Collins, SuperAwesome CEO stated that “Roblox is one of the most highly rated kids digital properties in the world so we’re extremely pleased to be working with Rick and his team. As a platform, we seek to partner with the very best content owners in the kids market and Roblox are an amazing addition”.

SuperAwesome is considered the clear industry leader in kid-safe advertising. Its platform powers kid-safe monetization for the majority of the biggest kids digital properties including Bin Weevils, Roblox, Moviestarplanet, Talking Tom, Cut The Rope and many others. The company recently launched its KidAware certification program to help agencies and brands keep up to date with the changing landscape for digital kids marketing.

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Sophie Hart
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