Malvern, PA (PRWEB) June 24, 2015
The Institutes received a Bronze Stevie® Award recognizing their 2014 MyPath online marketing campaign in the Online Marketing Campaign of the Year category at the 2015 American Business Awards, held June 22 in Chicago.
This year, more than 3,300 organizations from numerous industries submitted nominations for consideration in a wide range of categories. Based on a judging process that included scores of business professionals nationwide, The Institutes were recognized as a Bronze Stevie® Award winner.
The Institutes were selected to lead a collaborative, industry-wide effort to educate and excite millennials about the limitless opportunities a career in the insurance industry can offer. The MyPath website was created to feature available careers, internship listings, scholarship information and other educational tools. In the fall of 2014, The Institutes launched an online marketing campaign centered on MyPath, including the use of digital radio commercials, digital advertisements, social media ads and mobile advertising.
“We are very grateful to be recognized with this honor,” said Alexander C. Vandevere, senior vice president, Strategic Marketing at The Institutes. “It reflects the hard work and dedication of all who have contributed to our MyPath marketing efforts to help support the insurance industry’s need to recruit the next generation of risk management and insurance leaders.”
MyPath is a collaborative industry-wide insurance and risk management initiative, powered by The Institutes, that is dedicated to educating students and young professionals about the insurance industry and its limitless career opportunities.
At the request of the insurance industry, The Institutes and its affiliates—The Griffith Insurance Education Foundation, The CPCU Society, and the CPCU-Loman Education Foundation—launched MyPath to be a collaborative effort providing the industry with a unified voice to educate students’ and young professionals’ perception of the industry. A cornerstone of MyPath is InsureMyPath.org, which educates millennials and connects them to insurance organizations and internship opportunities. Learn more at InsureMyPath.org.
About The Institutes
The Institutes are the leader in delivering proven knowledge solutions that drive powerful business results for the risk management and property-casualty insurance industry. The Institutes’ knowledge solutions include the CPCU® designation program; associate designation programs in areas such as claims, risk management, underwriting and reinsurance; introductory and foundation programs; online courses; research; custom solutions; assessment tools; and continuing education (CE) courses for licensed insurance professionals and adjusters through their CEU business unit.
The Institutes are affiliated with the CPCU Society, a community of credentialed insurance professionals who promote excellence through their technical expertise and ethical behavior, and The Griffith Insurance Education Foundation, a not-for-profit educational organization that promotes the study and teaching of risk management and insurance.
CPCU is a registered trademark of The Institutes. All rights reserved.
About the Stevie Awards
Stevie Awards are conferred in six programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the German Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards programs receive more than 10,000 nominations from organizations in more than 60 nations each year. Learn more about the Stevie Awards at http://www.StevieAwards.com.