Boyd Tamney Cross’ Long-time President, Tom Cancelmo, Named CEO; Firm Re-brands as BTC

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Boyd Tamney Cross, a regional and national marketing communications firm, has announced the appointment of Tom Cancelmo, the company’s president, to CEO. Concurrently, Cancelmo announced that the company has re-branded as BTC. BTC provides creative, digital, public relations and direct marketing services for hospitality, business-to-business, non-profit, senior living and real estate clients.

“Our philosophy is, perhaps, best expressed in our new tagline, ‘Align for Success.’ This emphasizes our belief in working together with clients to align their needs and expectations with our expertise in order to achieve their business goals.”

Boyd Tamney Cross, a regional and national marketing communications firm, has announced the appointment of Tom Cancelmo, the company’s president, to CEO. Concurrently, Cancelmo announced that the company has re-branded as BTC. BTC provides creative, digital, public relations and direct marketing services for hospitality, business-to-business, non-profit, senior living and real estate clients.

“We intend to build on our company’s legacy of first defining success with clients and then creating and executing programs that deliver real business results,” said Cancelmo. “Our philosophy is, perhaps, best expressed in our new tagline, ‘Align for Success.’ This emphasizes our belief in working together with clients to align their needs and expectations with our expertise in order to achieve their business goals.”

The BTC re-branding will include changes to the firm’s logo, website and other public-facing materials.

Cancelmo is a lifelong resident of the Philadelphia area. He earned a bachelor’s degree from Juniata College in Huntingdon, Pa., and spent more than 15 years in senior level positions with Foote Cone Belding and Reimel Carter, Inc., in Philadelphia. Cancelmo serves on the board of Philly Cure HD, which offers support to the local Huntington’s disease community. He also serves on the board of Immaculata University in Malvern, Pa. He is active in the St. Norbert Catholic parish in Paoli, Pa., and has served in an advisory capacity for the Archdiocese of Philadelphia.

BTC also recently announced the addition to its staff of Chris Murray as executive vice president. Murray previously was vice president, communications and external affairs, at United Way of Greater Philadelphia and Southern New Jersey.

“Chris is a big part of our growth strategy,” said Cancelmo. “He is well respected throughout the business and non-profit communities, and we look forward to his helping us build our firm’s business as we help our clients build theirs.”

About BTC

BTC is a full-service marketing communications firm that provides creative, digital, public relations and direct marketing services for regional and national clients. The company serves clients in the hospitality, business-to-business, non-profit, senior living and real estate sectors. For more information, please visit http://www.btcmarketing.com.

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Chris Murray