UNIT Partners Embraces Mayor’s SF BizConnect Initiative with 5% Local Discount

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The discount offer is UNIT partners’ way of participating in San Francisco Mayor Ed Lee’s BizConnect program, which encourages local business to shift at least 5 percent of their spending to San Francisco small businesses.

UNIT partners, a San Francisco branding agency and graphic design firm, joins prominent local businesses like Recology and Hyatt Regency in a show of support for Mayor Ed Lee’s SF BizConnect ‘buy local’ initiative.

SF Biz Connect is a campaign sponsored by the Mayor’s Office and the Chamber of Commerce to encourage businesses, especially larger ones, to buy local. The initiative gives local businesses a forum to showcase their wares for larger business buyers, who might not otherwise have known what opportunities are available to support the local economy.

The Mayor’s Office provides a look at what that means for San Francisco’s fiscal health. According to their figures, just a one percent increase in spending at restaurants and neighborhood corridors would keep another $100 million in the local economy.

Many companies have signed the initiative’s online pledge to consider local businesses when making buying decisions. UNIT has taken this a step further by offering a 5% discount to local companies including restaurants, retailers, consumer packaging, and other businesses looking to establish or grow their brands.

“San Francisco is a founder in the local food movement, and we want to support that concept on a business level,” says Ann Jordan, UNIT Co-Founder and Creative Director. “So we take extra pride in projects that help local companies excel, because we can help create a brand identity and experience that will give them a long-term edge.”

UNIT specializes in restaurant branding, retail design, and consumer packaging, teaming closely with local businesses to help them articulate all aspects of their brand, including brand strategy, logo design, websites and apps, retail displays and signage, marketing collateral, and packaging design.

“San Francisco’s local businesses give life to this one-of-a-kind city,” UNIT Co-Founder and Creative Director Shardul Kiri said. “The branding support that we provide is what can really set businesses apart from their competition, so they are able to grow and thrive. This is why we’re proud to be supporting such an important initiative like BizConnect.”

UNIT partners has helped shape many of the brands that define our city, including San Francisco Soup Company; Bamboo Asia; Mina Group restaurants PABU and The Ramen Bar; as well as Hi Neighbor Restaurant Group brands like Stones Throw and Trestle.

Visit http://www.sfbizconnect.com/ to learn more.

About UNIT partners:
UNIT partners is a multidisciplinary branding agency and graphic design firm with a core focus in the restaurant/hospitality, consumer packaged goods and retail industries. Based in San Francisco, UNIT serves a diverse client base that includes Mina Group, Herbalife, Kia, Harry & David, Old Navy, Hi Neighbor restaurant group, San Francisco Soup Company and Nine West.

UNIT partners offers branding services including, but not limited to, brand strategy and awareness, naming, logo design, website design, messaging, environments, marketing collateral, packaging design, applications, and trade shows.

UNIT partners is a member of AIGA, the professional association for design, and the Designers Accord, a coalition of designers, educators and business leaders working together to create positive environmental and social impact.

UNIT partners on Facebook

Images and interviews available upon request.

Media Contact: Shardul Kiri, 415-409-0000 or Shardul(at)unitpartners(dot)com

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