North American Title Co. Debuts Video Channel for Consumers to Navigate Home Buying and Closing Online in Less than Six Minutes

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Complicated real estate subjects have been distilled into lively videos, perfect for consumers, real estate professionals and lenders

Lively videos from North American Title cover home buying and selling topics

North American Title debuts NAT TV for videos aimed at consumers, real estate agents and lenders

Because consumers appreciate information that helps them more easily navigate the homebuying process, our team worked diligently to generate videos that are educational as well as lively.

Someday, a home buyer will find a home on his or her smartphone; conference the real estate agent, lender and settlement company together; make and accept the offer; arrange financing; and close on the property – all online, within an hour or two. But that is not today.

Today, buying or selling a home is a complex process that from the acceptance of a contract to the actual closing or settlement can take anywhere from 30-45 days. And with the advent of new Loan Estimate and Closing Disclosure forms mandated by the Consumer Financial Protection Bureau (CFPB) sometime later this year, another 15 days could be added to the closing process.

To help consumers, real estate professionals and lenders, North American Title Co. has launched a new online video channel, NAT TV. Located on its website at and on YouTube at NAT TV offers informational videos lasting from three to six minutes, covering topics such as choosing a real estate agent, selecting a home, what is escrow and understanding title insurance.

Even more timely videos cover the new CFPB Loan Estimate and Closing Disclosure forms. The new forms will replace the traditional Good Faith Estimate, Truth in Lending disclosure, and HUD-1 Settlement Statement, used at closing for decades.

“We know that a home purchase is usually the largest single investment for an individual or a family,” said Otto Suarez, national marketing director, North American Title Co. “Because consumers appreciate information that helps them more easily navigate the homebuying process, our team worked diligently to generate videos that are educational as well as lively.

“We know these videos will be very accessible to consumers via their smartphones, laptops or desktops, and will also be excellent tools for real estate professionals and lenders to share with their clients,” he added. “Especially with the new CFPB forms coming out sometime this fall, agents and lenders will have another way to review the forms with their clients and emphasize the new timelines the forms will impose.”

In addition to videos that target the consumer, North American Title Co. has aimed two videos specifically at lenders and at real estate agents, builders and attorneys. The videos explain how the company is implementing the processes mandated by the CFPB for the new forms and timelines.

“The escrow and closing services provided by our North American Title offices are the heart of the homebuying and selling process,” said Suarez. “We are pleased to provide these videos as an educational service for all our customers, ahead of this fall’s significant changes in how escrows are settled across the country.”

About North American Title
With well over 1,000 associates and a vast network of branches from coast to coast, North American Title (NAT) is among the largest real estate settlement service providers in the United States. Consisting of both agent and underwriter operations, NAT reported annual net revenues in fiscal 2014 of $189 million. The company also has the resources and stability of a wholly owned subsidiary of an S&P 500 company with over $12.9 billion in assets (fiscal quarter ending Nov. 30, 2014). North American Title’s agency network operates nationally under the name North American Title Co. (NATC), and is located in 18 of the fastest-growing states: Arizona, California, Colorado, Delaware, Florida, Illinois, Indiana, Maryland, Minnesota, Nevada, New Jersey, New York, Ohio, Pennsylvania, Texas, Utah, Virginia and Washington, D.C. Through our relationship with our expanding affiliate network, NATC provides real estate settlement services in all 50 states. NAT is headquartered in Miami, Florida. To learn more, visit

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CJ Yeoman
North American Title
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