Holy Crap Plus Gluten Free Oats Is The First Product With Oats In Canada To Carry The Gluten-Free Certification Program Trademark

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Health Canada Allows Restricted Declarations on Gluten-Free Products Containing Oats.

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We’re thrilled our complete line of healthy breakfast cereals, including Holy Crap Plus Gluten Free Oats, now display the GFCP certification seal in Canada and the USA.

On May 29, 2015, Health Canada announced that they had registered a Marketing Authorization which is effective immediately and permits the use of gluten-free claims for gluten free oats and foods that contain them as ingredients.

“We are very excited about the prospect of expanding the Gluten-Free Certification Program (GFCP) to include gluten-free oat products in Canada,” says Frank Massong, VP of Regulatory and Technical Services at the Allergen Control Group, owners of the GFCP. “The GFCP and its management system approach are complementary to this change in regulation in Canada as it needs to ensure that the necessary level of protection for persons with celiac disease and gluten sensitivity is consistently attained”.

“The Canadian Celiac Association (CCA) who exclusively endorses the GFCP in Canada supports this long awaited decision to allow gluten-free claims for specially produced gluten-free oats and products containing such oats,” says Sue Newell Operations Manager at the CCA. “Sticking to a gluten free diet can be a challenge because of limited food choices. Oats provide a nutritious source of proteins, carbohydrates and especially fibre. Eating foods made with gluten free oats provides a wider choice of grain and cereal-type foods for people with celiac disease and could help people better cope with this challenge.”

Corin Mullins and Brian Mullins the husband and wife team behind HapiFoods Group, makers of Holy Crap cereal, are the first in the GFCP to introduce a gluten-free oats product. “Holy Crap Plus Gluten Free Oats will be the first product with oats in Canada to carry the Gluten-Free Certification Program trademark and we could not be more excited,” says Paul Valder, President of the Allergen Control Group. “Holy Crap produces this product in their dedicated gluten-free facility where they have strict supplier requirements on all ingredients and especially oat ingredients. It is with this in mind that we feel fully confident allowing Holy Crap to carry our trademark.”

Holy Crap PLUS Gluten Free Oats contains original Holy Crap cereal plus organic, non-GMO, GLUTEN FREE oats. This high fiber cereal is a vegan source of protein, and a source of omega-3 to give you energy and fuel your brain all day long. Visit the store locator to find a retailer near you.

“We understand first-hand the importance of food labeling,” explains Corin, “I developed Holy Crap cereal to address my husband’s food sensitivities. HapiFoods Group participates in several certification programs to help consumers make more informed decisions in the grocery aisle. GFCP certified products help celiacs and gluten-sensitive consumers quickly and reliably identify foods safe for them to eat. We’re thrilled our complete line of healthy breakfast cereals, including Holy Crap Plus Gluten Free Oats, now display the GFCP certification seal in Canada and the USA.”

The Gluten-Free Certification Program is a voluntary certification program designed to help brand owners differentiate their gluten-free products from the increasing clutter of gluten-free claims, by displaying the GFCP trademark. The Program is based on a robust third-party audit certification process at the manufacturing facility, which verifies their ability to regularly meet the stringent GFCP requirements, when managing gluten as part of their internal food safety programs.

For more information see http://www.hc-sc.gc.ca/fn-an/securit/allerg/cel-coe/avoine-gluten-oats-eng.php

About Holy Crap
Corin Mullins and Brian Mullins are a husband and wife team that started Holy Crap cereal in 2009. They've grown the artisan cereal business in a few short years to an award-winning business success story. The gluten-free, vegan, certified organic breakfast cereals are made in Gibsons, British Columbia, a rural community outside of Vancouver, BC. http://www.holycrap.ca

About the Allergen Control Group Inc. (ACG)
The Allergen Control Group Inc. is a privately held corporation which owns and operates the Gluten-Free Certification Program and is endorsed exclusively by the CCA in Canada and the NFCA in the USA. http://www.glutenfreecert.com

About the Canadian Celiac Association (CCA)
The Canadian Celiac Association is the national voice for people who are adversely affected by gluten, and is dedicated to improving diagnosis and quality of life. Based in Mississauga, Ontario with 28 Chapters across the country, its mission includes advocacy, education, research and community support. http://www.celiac.ca

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Heather Nelson
Allergen Control Group
+1 866-817-0952 Ext: 231
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Corin Mullins
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