BrandVerity Releases its Report on the State of Branded Keywords in Paid Search Covering Q1 2015

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Trademark bidding tapers after the holidays, but still can cost the typical brand tens of thousands of visitors to their site per month.

Today, BrandVerity, who provides services that monitor and protect brands online, released its analysis of branded keywords in paid search from the first quarter of this year.

The study provides brands with a benchmark of what advertisements appear on the search engines when potential customers search for their brand and how much traffic brands may be losing because of trademark bidding.

One key finding in the report is that after seeing trademark bidding rise dramatically towards the end of Q4 2014, especially in industries such as Clothing & Apparel and Consumer Electronics, these levels have now subsided.

However, despite this reduction of trademark bidding in those industries, brands are still losing significant amounts of traffic on their brand terms. Even in Consumer Finance, the industry with the lowest levels of trademark bidding, the typical brand loses more than 13,000 visitors per month to trademark bidders. On the high end of the spectrum, the typical Home Services brand is losing nearly 63,000 visitors per month to trademark bidders.

“Trademark bidding is a complicated and sometimes unpleasant issue for major brands,” said BrandVerity CEO David Naffziger. “We recognize that it’s hard to get a grasp of what your marketing partners, affiliates and even third parties are doing while simultaneously optimizing your own paid search campaigns. We help make these issues more visible and actionable for brands.”

The report is free to download on the BrandVerity website. Visit for the report, information on paid search monitoring and other services.

About the Report
The study evaluates the paid search landscape on the core branded keywords of over 250 popular, consumer-facing brands from 10 different industry categories. BrandVerity monitored these core brand terms during Q1 of 2015 to evaluate trends in how brands are targeted in general and within their specific industry segments.

About BrandVerity
Since 2008, Seattle-based BrandVerity has been providing services that protect brands and ensure that their marketing partners are on-brand and compliant. Our services are simple, straightforward and extremely efficient. For more information, visit


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Sam Engel
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