Whether an app is free or paid, each new download through CauseTap automatically triggers a donation to Because International at no extra cost to the supporter.
Brooklyn, NY (PRWEB) July 14, 2015
Supporters of Because International now have a donation-free way to raise funds for the nonprofit’s highly acclaimed project, “The Shoe That Grows,” a shoe that adjusts five sizes and lasts five years. Made of leather, compressed rubber, and snaps, the shoe enables impoverished children to grow up without having to go barefoot and protects their feet from soil transmitted diseases and parasites.
Using the smartphone app, CauseTap, supporters of Because International can fundraise simply by downloading apps. Whether an app is free or paid, each new download through CauseTap automatically triggers a donation to Because International at no extra cost to the supporter. Every bit counts, explains Kenton Lee, founder of Because International.
“There are over 300 million children who do not have shoes and countless more with shoes that do not fit,” he says. Based in Nampa, Idaho, the organization so far has distributed shoes to Kenya, Ghana, Rwanda, Uganda, Nicaragua, Guatemala, Peru, Columbia, Vietnam, and Laos.
The cause has won the hearts of American children, many of whom have been spearheading fundraising efforts to help Lee reach more communities in need.
Using apps as currency, CauseTap removes the financial barriers that many younger, socially conscious people face and empowers them to support the causes they care about with just a tap. The funds raised come from participating app publishers that pay for every new download of their apps.
“Digital giving is the way of the future, and we’re excited to help supporters of Because International raise funds without requiring more than a smartphone,” says Adam Borut, co-founder of CauseTap.
A wide variety of apps is available through CauseTap, from games and social messaging to education.
The CauseTap app is available for download from the Google Play Store: https://play.google.com/store/apps/details?id=com.causetap
CauseTap will be available soon for iOS.
Because International believes in practical compassion. The Idaho-based nonprofit listens to those living in poverty and helps turn their thoughts, ideas, and dreams for a better daily life into a reality. Website: http://www.becauseinternational.org
CauseTap is an app advertising platform with social impact, striving every day to empower under-resourced communities and democratize philanthropy. CauseTap is a trademark of Apps Do Good, LLC. http://www.causetap.com