Point & Shoot Cameras Growing in Popularity within 13-17 Age Demographic According to InfoTrends Study

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InfoTrends’ 2015 Digital Camera End-user Survey considers the ways in which user demographics are changing, highlights the segments that should be targeted in various marketing efforts, and discovers what consumers are doing with their digital photo collections.

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54% of the 13-17 year old group said they are most likely to purchase a point and shoot camera in the next two years.

InfoTrends has recently published its latest survey on end user digital camera usage in the United States. For over a decade, InfoTrends has been conducting end-user surveys to track the adoption and usage of digital cameras. Behaviors are not always predictable, so an important part of this research is tracking just how the market has changed over the years due to new products, prices, as well as the impact camera phones have had on the ownership and use of traditional digital cameras. InfoTrends’ 2015 Digital Camera End-user Survey considers the ways in which user demographics are changing, highlights the segments that should be targeted in various marketing efforts, and discovers what consumers are doing with their digital photo collections.

In this study, InfoTrends found that roughly 48% of people with near-term camera purchase plans said they were most likely to purchase some sort of point & shoot model. InfoTrends also found that 54% of the 13-17 year old group said they are most likely to purchase a point and shoot camera in the next two years. “It was interesting to see that the 13-17 year olds were less likely than the average population to say a smartphone will be their next camera purchase, especially given their general propensity for mobile technology, said Carrie Sylvester, Consultant for InfoTrends’ Consumer and Professional Imaging Services. “Camera vendors must keep these younger consumers in mind with their marketing messages, as well as future product features. Younger consumers like cool gadgets and cutting-edge capabilities, but they also need to be reminded of the benefits of using a digital camera.”

Smartphones are still used most often for overall picture taking, however InfoTrends maintains that the smartphone should be looked upon less as a rival technology and more as a complimentary tool. The smartphone is introducing many to photography for the first time and is leading to a renewed interest for the more seasoned photographers. Through editing apps, people are also being introduced to new photography techniques which will generate a greater interest in photography.

For more information on this study, please visit our online store or contact Matt O’Keefe at 781 616 2115 or matthew(dot)okeefe(at)infotrends(dot)com.

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Matt O'Keefe
InfoTrends
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