New Cpl. Ray’s Coffee in Odessa, Texas, Joins Crimson Cup Community

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A second Cpl Ray's Coffee has joined the community of independent coffee houses, cafés and bakeries supported by Ohio coffee roaster Crimson Cup Coffee & Tea. The new shop at Faudree Road in Odessa, Texas, joins the original Cpl. Ray’s Coffee in Andrews, Texas.

Cpl Ray's Coffee Odessa Texas
We’re thrilled at the success the Bevel family has experienced with Cpl. Ray’s Coffee. Thanks to their hard work, Odessa and Midland coffee lovers can experience the same awesome coffee and customer service they’ve come to love at the Andrews location.

Ohio coffee roaster Crimson Cup Coffee & Tea is excited to welcome the second Cpl. Ray’s Coffee to its community of independent coffee houses, cafés and bakeries. The new shop at 311 Faudree Road in Odessa joins the original Cpl. Ray’s Coffee in Andrews, Texas, which was founded in 2007 by Jerry and Lonna Bevel in dedication to their son, Cpl. Ray Bevel, after he was slain in Baghdad during Operation Iraqi Freedom.

Crimson Cup Founder and President Greg Ubert said the company is proud to support Cpl. Ray’s Coffee. “The shops are a terrific tribute to Jerry and Lonna’s son as well as other members of our U.S. Armed Forces,” he said.

Jerry Bevel cited the quality of the coffee as a factor in their success. “We provide the kind of experience and high-end coffee you see in Seattle and New York City coffee houses,” he said.

The Bevels’ daughter, Keisha Arnold, runs the new store, which was created in response to customer demand. “For the past seven years, people from Odessa and Midland who visited our Andrews shop have urged us to open one nearer to them,” Jerry Bevel said.

“We’re thrilled at the success the Bevel family has experienced with Cpl. Ray’s Coffee,” Ubert said. “Thanks to their hard work, Odessa and Midland coffee aficionados can now experience the same awesome coffee and customer service they’ve come to love at the Andrews location – but without the 30-mile drive.”

The signature Ray Ray’s Mocha headlines the menu at both locations, which serve a full range of hot, cold and frozen espresso-based drinks, hot and iced teas, pour-over coffees, blended smoothies, fresh baked goods and more. Military and patriotic décor pay tribute to Cpl. Ray Bevel and other veterans.

The Odessa community has given the new Cpl. Ray’s a warm welcome. “We’ve already beaten the Andrews location in sales on some days,” Arnold said.

She and her parents learned how to run a coffee shop through Crimson Cup’s 7 Steps to Success coffee franchise alternative program. Based on Ubert’s book , Seven Steps to Success in the Specialty Coffee Industry, the program provides everything new business owners need to open and operate a successful coffee house.

“As a coffee roaster and coffee franchise alternative, Crimson Cup believes that our company only succeeds when our customers do,” Ubert said. “As a result, we support coffee shop owners at every step – from scouting a great location and writing a coffee shop business plan to choosing equipment, hiring staff and providing comprehensive training and marketing support.”

He added that, unlike coffee shop franchises, Crimson Cup does not charge franchise fees or royalties or lock customers into long-term contracts. “We earn our customers’ business every day through the quality of our handcrafted coffee and coffee house supplies, comprehensive training, marketing materials and ongoing consultation,” he said.

The company supports a community of more than 350 independent coffee houses, specialty grocers, colleges and universities and food service operations across 29 states, Guam and Bangladesh.

Crimson Cup has found that 85 percent of coffee shop owners like the Bevels who complete the 7 Steps program are in business for five years or longer. By contrast, statistics show that about half of all small businesses – including coffee shops – fail in the first three years after opening.

About Crimson Cup Coffee & Tea

Since 1991, Crimson Cup Coffee & Tea has hand-roasted specialty coffee in Columbus, Ohio and taught independent business owners how to be successful through its coffee shop franchise alternative program, which includes a coffee shop business plan template. Sustainably sourced Crimson Cup coffee is available through a network of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses in the Columbus suburbs of Clintonville and Upper Arlington. For more information, visit crimsoncup.com.

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Cheryl Claypoole
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