XOJO SPORTS Protein Discovery Amazes Youth Athletes

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It’s not all about the gear; XOJO SPORTS gives athletes a new competitive edge in nutritional fuel used during exercise for maximum muscle performance and accelerated recovery. Studies show improved endurance capacity towards the end of competitive sporting events with new XOJO SPORTS technology.

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Results show that the XOJO SPORTS technology is increasingly preferred by young athletes over traditional sports drinks because of superior taste and more importantly the improved performance and accelerated recovery they experience.

XOJO SPORTS, a pioneer in customized sports nutrition and supplementation, announced the benefits of its new powerful protein technology for youth athletes. Proper nutrition is critical for all athletes, but especially young athletes. In the hypercompetitive world of youth athletics, parents and coaches may pay up to thousands of dollars for the latest equipment and gear, but neglect the most important element in youth athletic success—their fuel! Results show that the XOJO SPORTS technology is increasingly preferred by young athletes over traditional sports drinks because of superior taste and more importantly the improved performance and accelerated recovery they experience. XOJO SPORTS has released a highlight video of their work with youth athletes at http://bit.ly/1wkgG8y.

Independent scientific studies, like the one recently published in Applied Physiology, Nutrition, and Metabolism, continue to show marked benefits of protein consumption during exercise. Protein is an essential part of the young athlete’s diet playing a central role in building, maintaining, and repairing muscle and other body tissues. The XOJO SPORTS protein breakthrough is the first to offer youth athletes the ability to take appreciable levels of preferred, high-quality protein during exercise.    Consumption of carbohydrates with protein during exercise has been shown, with statistical significance, to reduce perceived exertion and quantitatively improve endurance capacity towards the end of competitive sporting events like football. High-endurance sports are becoming increasingly more popular among youth athletes. While participation in other sports has declined recently, high-endurance sports like organized lacrosse are up nearly 158% according to a recent SFIA/Physical Activity Council survey. As youth participation in high-endurance sports continues to increase, legitimate concerns over proper nutrition for youth in these sports are elevated. These concerns are alleviated by using the XOJO SPORTS nutrition technology during exercise.

This new technology also helps athletes maintain proper fluid balance through its unique dosing system which is especially critical for the young athlete. Youth athletes are particularly at risk for heat-related illness and dehydration that are strongly associated with fatigue during exercise and can be life threatening. This is particularly true during high-intensity training events like football two-a-days or recovery-condensed tournaments. Compared with adults, young athletes may be at a higher risk for altered fluid status resulting in muscle cramps, reduced sweating, increased heart rate, headaches, and nausea. Proper hydration and fueling during exercise is especially critical for youth athletes. Waiting to fuel with protein and electrolytes until after exercise may result in serious dehydration and reduced muscle performance capacity. The XOJO SPORTS technology offers a rapidly absorbing protein that you can consume during exercise to solve this problem. It works fast enough to make a difference even during exercise or workout periods. With this new technology, young athletes can consume the proper balance of protein, carbohydrates and electrolytes during exercise for maximum muscle performance benefits and accelerated recovery.

About XOJO SPORTS
XOJO SPORTS, Inc. is a world leading pioneer in personalized sports nutrition and supplementation with a mission to create the highest quality custom nutrition solutions for its customers empowering them to best achieve their own personal health goals. XOJO SPORTS offers consumers innovative nutrition technologies backed by breakthrough and sound science delivering real results. For more information visit http://www.XOJOSPORTS.com

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Megan Fuja
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