CrowdCare Brings on Industry Veterans to Support Growth

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Two new appointments of Vice President of Client Services and Vice President of Sales & Business Development.

“One of the most difficult phases of a startup comes when sales take off and start to drive a company to super fast expansion, an experienced team is an absolute necessity to keep the business on track.”

CrowdCare Corporation today announced the appointments of Phil Leighton as Vice President of Client Services to oversee the rapidly expanding implementation team, and Dahl Morrison as Vice President of Sales and Business Development to head up the growing sales organization.

Phil joins CrowdCare to oversee and lead our Client Services solutions planning and implementations, Professional Services and PMO teams which manage and grow our existing client accounts. His 25 years of domestic and international wireless operator services engineering and implementation experience provides depth in devising our client’s strategies, developing and managing client relationships, determining client requirements, and managing the implementation of our solutions and professional services to exceed client expectations.

Prior to joining CrowdCare, Phil has held numerous senior management positions within the Wireless and IT Solutions industries, contributing to high growth, start-up and early stage companies focused on growth, solutions strategy & business development, customer integrations and management, specializing in wireless technology solutions. He has held key roles at Rogers Communications, AT&T, Openwave, founder of Canadian Cloud Computing and 4 startups in Canada and the US.

Dahl joins CrowdCare to oversee the global sales team covering direct sales, channel partnerships and strategic alliances within the telecommunications sector. He is responsible for stimulating growth of the Wysdom platform within the Communication Service Provider community worldwide. Dahl brings more than 25 years of telecom sales, marketing and business development experience to CrowdCare with a strong focus on translating complex technical concepts into measurable business value.

Prior to joining CrowdCare, Dahl held senior sales positions with Bell Canada and two US-based software startups, consistently overachieving BSS/OSS sales targets, most recently as Director of Sales for Ericsson (via acquisition of ConceptWave Software).

“Phil and Dahl are crucial appointments for CrowdCare as they both bring extensive domain expertise and add the necessary leadership and depth that will support the company through this time of exceptional growth.” said Ian Collins, CEO and Co-Founder of CrowdCare. “One of the most difficult phases of a startup comes when sales take off and start to drive a company to super fast expansion, an experienced team is an absolute necessity to keep the business on track.”

About CrowdCare

CrowdCare was founded by serial entrepreneurs Ian Collins and Jeff Brunet leading a team of software industry veterans with the mission to build a platform that will help consumers make sense of the tech in the Internet of Things (IoT). This includes a radically new self-care paradigm that allows customers to get fast, accurate answers about the technology in their lives. CrowdCare’s Wysdom platform is a context-enhanced natural language solution enabling service providers to deliver a great customer experience while drastically reducing support costs. By using machine-read data from IoT devices and other sources combined with natural language processing, Wysdom allows customers to ask questions anywhere, anytime and get immediate, relevant answers that are unique to the customer’s device, thus providing real-time context-based self-care for the connected world. CrowdCare has initially focused this platform on the 10 billion questions smartphone customers are asking annually, with the plan to expand support to all Internet of Things (IoT) devices. Wysdom is delivered as a white labelled solution through service providers. For more information visit:

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Adam Mazurick
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