Next Wave Adds Millions of Leads, New Features on Revamped Site

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Aged Lead Store has long enjoyed great success as the go-to leads vendor for thousands of insurance salespeople across the U.S., but with this latest website overhaul, the aged lead provider is taking things up a notch with the addition of tens of millions of aged insurance leads and numerous features which promise to improve customers’ user experience.

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In recent months, we’ve added a tremendous amount of new lead stock--tens of millions. You could say we’re building a better lead.

They say it’s dangerous for a business to rest on its laurels--so that’s exactly what Troy Wilson isn’t doing with his ambitious reboot of AgedLeadStore.com

Aged Lead Store has long enjoyed great success as the go-to leads vendor for thousands of insurance salespeople across the U.S., but with this latest website overhaul, the aged lead provider is taking things up a notch with the addition of tens of millions of aged insurance leads and numerous features which promise to improve, even more, his customers’ user experience.

“I’m in the business of helping others with their business,” Wilson said, “so we’re constantly looking for new ways to innovate and help people in the insurance industry offer their products to potential customers who, whether they know it or not, need them.”

Wilson, the CEO of Aged Lead Store and its parent company, Next Wave Marketing Strategies, says the re-launch of AgedLeadStore.com doesn’t just offer better quantity, but quality, as well. In addition to its already thorough lead-screening process, Aged Lead Store will now offer further qualitative enhancements to its self-service platform, including email validation, litigator scrubbing, and a host of additional informational attributes to leads, when available.

“In recent months, we’ve added a tremendous amount of new lead stock--tens of millions. But that wasn’t enough. That would just be simple addition,” Wilson said, continuing, “we’re looking to multiply the value of each lead. You could say we’re building a better lead.”

People in sales who are familiar with the site may do a double-take when they see recent changes to the platform, which hinge on improving the technology of the site itself, using big data to aggregate leads from top real-time lead vendors and putting them through the rigors of an extensive quality control process.

“There’s a lot of ‘just enough’ in the insurance game,” Wilson adds. “We always want to do something that gives people in the industry no excuse not to maximize their sales and close as many deals as [is] humanly possible.”

Wilson is quick to add his promotional pitch for visitors to the new AgedLeadStore.com site--10% off all orders of $100 or more, using the promo-code: “GoTime”.

But Wilson is already something of a big wheel in the aged lead marketplace--so why the urgency? It’s not competitors, he says; the competitive streak is part of his company’s DNA.

“When salespeople do better, we do better. So it’s actually in our interest to continuously challenge ourselves as lead providers. We don’t ever want to get fat and happy--you have to stay hungry and get better every day. And we do that so you can do that, too.”

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Bill Rice
@troywilson
since: 11/2008
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Next Wave Marketing Strategies
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