Columbia University Medical Center Installs a VideoLink ReadyCam® Video Studio on Campus; Medical Experts Able to Appear on Live TV at a Moment's Notice

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VideoLink announces that Columbia University Medical Center installed a ReadyCam HD video studio to support the medical center's live TV and video marketing initiatives.

Video Strategy | On-site Studios | Video Production | HD Transmission

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The ReadyCam studio enables our faculty to share their expertise with audiences worldwide.

VideoLink, a leading provider of video services and production, announced today that Columbia University Medical Center (CUMC), located in New York, NY, selected the ReadyCam on-site video studio to support their video marketing initiatives. The studio makes it easy for physicians and scientists to immediately access worldwide TV and cable news networks and participate in live TV interviews without leaving the campus. The studio also enables CUMC to produce and record videos in-house.

“We’re excited to work with Columbia University Medical Center(CUMC) and offer them a solution that gives them easy access to media outlets so they can share their expertise and health and science knowledge with the world,” says Lloyd Bunting, Senior Vice President, Sales and Marketing at VideoLink. “The ReadyCam studio simplifies the video production process so that other video content could be quickly produced whenever it’s needed.”

The ReadyCam studio is an all-inclusive video studio equipped with an HD camera, professional quality audio and lighting, electronic backdrop, recording options, and IP-based transmission, which can transmit live video, webcasts, and video conferences over the internet to anywhere in the world. The studio can be remotely controlled by VideoLink professionals, eliminating the need for on-site video expertise. Experts can be ready for a live interview in less than an hour, rather than traveling to an off-site network studio.

“Columbia’s doctors and researchers are frequently sought by media in their roles as leading experts. Videolink’s ReadyCam enables our faculty to share their expertise with audiences worldwide without needing to leave the medical center campus,” said Doug Levy, Chief Communications Officer at Columbia University Medical Center.

For more information about live and recorded interviews with Columbia University Medical Center’s health and science experts, contact Karin Eskenazi at (212) 305-3900 or email.

To learn more about the ReadyCam studio and how it may be right for your organization, please watch this overview or contact VideoLink.

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About VideoLink LLC
VideoLink is a leading provider of video services to Fortune 500 and enterprise companies and institutions. We are committed to helping our clients use video to achieve better business outcomes. Our clients rely on us to simplify live TV appearances, create results-driven video strategies, and drive down the costs of in-house video production. To learn more about VideoLink services and products, visit us videolink.tv, follow us @videolinkllc and subscribe to our blog.

About Columbia University Medical Center
Columbia University Medical Center provides international leadership in basic, preclinical, and clinical research; medical and health sciences education; and patient care. The medical center trains future leaders and includes the dedicated work of many physicians, scientists, public health professionals, dentists, and nurses at the College of Physicians and Surgeons, the Mailman School of Public Health, the College of Dental Medicine, the School of Nursing, the biomedical departments of the Graduate School of Arts and Sciences, and allied research centers and institutions. Columbia University Medical Center is home to the largest medical research enterprise in New York City and State and one of the largest faculty medical practices in the Northeast. For more information, visit cumc.columbia.edu or columbiadoctors.org.

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Marianne Rocco
VideoLink
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