“We have our finger on the pulse of the millennial generation. This insight has enabled many big brands to re-focus their marketing campaigns in a way that gains their interest.” says Greg Goldner, CEO and co-founder of the MPulse.
Santa Monica, CA (PRWEB) July 30, 2015
Millennials have over $200 billion in spending power and companies looking to grab their attention are now turning to the creative lab MPulse to enhance their marketing strategies.http://www.mpulsecreative.com
“The MPulse has been redefining how the millennial generation engages, interacts, and shares digital content. As a result, we’ve become known as a creative lab that elevates your entertainment,” says Greg Goldner, CEO and co-founder of the MPulse.
Goldner, who co-authored "Cultivate Critical Connections" (a book about networking for millennials), recently began overseeing the MPulse along with other talented millennials who understand the mindset of their peers as well as the needs of major companies. “We have our finger on the pulse of the millennial generation. This insight has enabled many big brands to re-focus their marketing campaigns in a way that gains their interest.”
A wide range of notable clients, including Vitamin Water, Disney, CBS, NBC, and Goodwill, rely on the MPulse team to handle all production, brand management, and social aspects of their marketing campaigns. “We take brand’s campaigns from concept to completion while utilizing a unique 360 degree marketing approach that involves production, social strategy, and influencer activation,” Goldner says. http://www.mpulsecreative.com
MPulse’s brand management services include consulting, campaign strategy, and development. The social aspect focuses on social strategy, influencer activation, and Twitter chat curation with as much as 30-40 mm impressions per hour.
"There are plenty of great agencies and production companies doing excellent work, but I believe there’s a lack of out of the box thinking these days. It’s easy to get into a routine when you have a client who’s always ‘happy’ with the work you do for them. However, sometimes, you have to ask yourself, ‘Can we be doing something different that might help them reach a new audience or generate more buzz around a campaign?’,” Goldner says.
MPulse’s production team has done exactly that through projects that encompass viral digital campaigns, commercials, branded series, and creating micro content for social platforms. “Our team strives to disrupt the traditional digital media space by creating video that is engaging, actionable, and able to break through the ceiling of one-dimensional media,” says Chelsea Krost, Chief Creative Officer and co-founder of MPulse. http://www.mpulsecreative.com
A sought-after expert on the millennial generation, Krost has been an ambassador/spokesperson for a diverse array of brands, such as U by Kotex, Intel, MasterCard, BCBG, Suave, and Microsoft. "The marketing and branding world has completely changed thanks to the growth of social media and social influencers. The MPulse team has crowdsourced this generation for the past 10 years to understand how to communicate, engage, and market to this coveted and somewhat misunderstood generation. Our team has experience in every facet of the entertainment industry that makes us unique and flexible to create social campaigns and video content that will cut through the clutter today," Krost says.
The MPulse’s first original digital series The Disrespectful List has already attracted the attention of elite entertainment publication Thewrap.com. Hosted by YouTube star Preston Willis, the show explores all forms of rude behavior that can occur in a different venue each week. Episodes are available for viewing on the MPulse YouTube page.
"We are so excited by the success of the ‘Disrespectful List’," says Brie Campbell, Senior Vice President of Content and Development at the MPulse. “Our goal is and always will be finding people with raw talent so nothing ever feels disingenuous, and then partnering that with high production value to make our videos stand out through the clutter. We want to make the MPulse the HBO of original digital content!"
In addition to the MPulse Creative Lab, the team has plans to roll-out their own content platform in the near future. For more information, visit: http://www.mpulsecreative.com/
The MPulse is run by millennials who understand the mindset of their peers and the needs of major companies that want to reach a generation with $200 billion in spending power.
The MPulse team handles all production, brand management, and social aspects of marketing campaigns for clients. Staff take brand’s campaigns from concept-to-completion while utilizing a unique 360 degree marketing approach that involves production, social strategy, and influencer activation. The MPulse team also uses their expertise to disrupt the traditional digital media space by creating video that is engaging, actionable, and able to break through the ceiling of one-dimensional media. http://www.mpulsecreative.com
ABOUT CHELSEA KROST
Chelsea Krost is an entrepreneur, radio and TV talk show host, author, executive producer, and certified health coach. The Chelsea Krost Show made its television debut in March of 2013, providing a platform for trends and issues that affect millennials. Studio City is currently shopping The Chelsea Krost Show for national syndication.
Krost’s expertise on the millennial generation also earned her appearances on Good Morning America, Anderson with Anderson Cooper, Wendy Williams, The Today Show, The Tyra Banks Show, Bloomberg News, Good Day New York, among other shows.
Additionally, Krost has been a brand ambassador/spokesperson for such notable and diverse brands as U by Kotex, Intel, MasterCard, BCBG, IBM, Suave, Microsoft, TurboTax, Kyocera, Illy Coffee, and The International Rotary. She has been a panelist and keynote speaker representing her generation and on behalf of Fortune 500 Companies at Adweek, MasterCard Card Forum Expo, YMS NYC, Pearson Student Summit, and Sage Summit. Krost also serves as a Millennial Board Member of Cosmopolitan magazine.
Most recently, Krost co-founded of The MPulse with Greg Goldner and now serves as Chief Creative Officer.
ABOUT GREG GOLDNER
Greg Goldner has been a part of two Emmy winning teams as both host and producer. At the network television, local, and digital levels Goldner’s versatility is highly regarded when it comes to pop culture, news, entertainment, tech, and sports.
Goldner’s work with Fox Sports, AXS-TV, NBC and many others have given him the opportunity to interview the world’s most notable celebrities, musicians, athletes, and politicians. He’s also created, developed, produced and hosted multiple shows that now air throughout Southern California. Goldner also produced content for many major events, including the Super Bowl and World Series.
Aside from speaking to many Fortune 500 companies, Goldner has worked closely with many major companies, such as Budweiser, American Express, AEG, Live Nation, Patron Spirits, and many others. He also co-authored Cultivate Critical Connections, a book about networking for millennials.
Most recently, Goldner co-founded of The MPulse with Chelsea Krost and serves as Chief Executive Officer.
ABOUT BRIE CAMPBELL
Brie Campbell serves as Senior Vice President of Content & Development at MPulse. She is known for her Emmy nominated and award winning work in film and television.
Campbell began her career in 2007 as a producer for Studio City, North America’s largest on-air marketing company. After two years, she went on to become the Creative Director for LIVE! With Regis & Kelly. While there, she wrote, produced, and directed commercials to promote the show. She also handled re-branding efforts when the show changed to LIVE! With Kelly and then LIVE! With Kelly & Michael.
In 2011, Campbell became the Senior Producer of Studio City’s first original series Dish Nation, which was also FOX’s first syndicated show in 10 years to be picked up for a second season and renewed through 2017. The following year, she was promoted to Vice President and led production on pilot shoots, acted as a creative lead for pitches, and engaged in business development.