Arroweye Solutions to Provide Digital On-Demand EMV Credit and Debit Cards for Mountain America Credit Union

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New partnership and on-demand model will cut lead times, allowing for swifter card production and fulfillment

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Arroweye Solutions, a leading card marketing and production firm, has been selected to provide EMV-enabled credit and debit cards for Mountain America Credit Union. The flexibility of Arroweye’s Digital On-Demand, zero-inventory model will allow Mountain America to put personalized credit and debit cards in customers’ hands in as little as 48 hours, a fraction of the industry standard.

“As the second largest Utah based credit union, our members depend on us to provide great products and unmatched customer service,” said Tony Rasmussen, Mountain America SVP of payment for business and card services. “Arroweye’s flexible platform allows us to quickly deliver custom EMV credit and debit cards to our members without the hassle and risk of managing perishable inventory. This partnership presents us with yet another way to provide outstanding service.”

“Arroweye will provide complete card services to Mountain America, including manufacturing, personalization, and direct-to-cardholder fulfillment – all in real time with no pre-purchased or stored inventory,” said Render Dahiya, Arroweye CEO. “Our patented on-demand card issuing platform is the best model for financial institutions such as Mountain America to make the switch to EMV because it provides the best flexibility and opportunities to target their customers more closely.”

Traditional card production is a lengthy, multistep process. Arroweye's Digital On-Demand production is the first in the industry to perform all aspects of card production "just-in-time." Arroweye's digital workflow personalizes, prints, manufactures and fulfills cards in a single automated process, reducing lead-time from weeks to days.

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Ashley Jackson
since: 11/2010
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