WCA Offers Shockwave; The Marketing Module for Hospital Wound Care Programs

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Wound Care Advantage continues to invest in patient outreach for hospital partners with the creation of Luvo.

The Shockwave module is built off of expertise specific to marketing wound care through referring partner programs, social media, public and media relations, and promotional videos.

As more hospitals across the country see the value in developing their own wound care programs, the activity of recruiting patients becomes a serious challenge. Because of growing competition, it is more important than ever to market a hospital’s outpatient wound care program to patients within the local community.

The team at Wound Care Advantage has found that while many hospitals already have excellent marketing professionals on staff, they are often overworked and under qualified to meet the specific requirements to make a wound center thrive.

Now Luvo, WCA’s exclusive, cloud-based management system that powers all wound care operational services into one convenient, easily accessible technology platform has a solution. Luvo is structured as individual modules to help your wound center address specific operating needs.

The Shockwave module guides and supports hospitals in marketing their wound care programs using WCA’s customized tools, resources and templates. Shockwave has everything a wound care program needs to increase volume, grow and maintain brand awareness and most importantly, build relationships with both patients and the community.

“Our hospital partners are very excited about the Shockwave module,” said Nancy Zeller, President of Wound Care Advantage. “Our team set out to provide real value by compiling all of our inside expertise in marketing of outpatient wound care programs into Shockwave.”

According to Zeller, it doesn’t cut it to just send out a press release or mass email these days to let your patient community know that you have opened a wound center.

“The wound center's marketing efforts really need year round focus, and the Shockwave module takes that off the to-do list for hospitals,” said Zeller

“The Shockwave module is built off of expertise specific to marketing wound care through referring partner programs, social media, public and media relations, and promotional videos,” said Janet Wilmans, Head of Program Marketing at WCA.

According to Williams the WCA team is focused on rapidly spreading the word about their partnering hospital’s wound care programs, within each local community.

“At the core of every wound center is the program’s marketing efforts and developing strong relationships with referring partners,” Wilmans said. “We believe that it is crucial to reach, attract, and retain patients in order to increase revenue and help the center grow.”

The Shockwave module and Luvo have been very well received by the hospital community and by referring physicians.

“One of the things that I am most proud of is that referring physicians love our service," said Zeller. "In 2014, 4 out of 5 referring physicians sent our hospital partners multiple patients. This is a commitment to our clients that we take extremely seriously."    

Transitioning wound care management providers can be a complex undertaking. WCA provides transition specialists to guide hospital executives through the entire process, making it as smooth as possible. For more information on how your hospital can gain access to Luvo and all of its valuable tools and resources contact Wound Care Advantage at http://www.thewca.com/contact

About Wound Care Advantage                                                                                            
Founded in 2002, Wound Care Advantage is a privately held company headquartered in Sierra Madre, California. Wound Care Advantage’s mission is to evolve wound care management by partnering with outpatient wound centers across the country to provide innovative solutions and specialty services that address the critical issues facing both wound centers and hospitals. Wound Care Advantage utilizes Luvo, an exclusive, cloud-based management system that powers all wound care operational services into one convenient, easily accessible technology platform. Wound Care Advantage believes that by taking a simple, yet comprehensive approach to complex wound care, they can help heal your wound care program, as well as your bottom line.

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Jim Calder
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