EMSI Announces New Branding: Powerful Information. Improved Outcomes.

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The new brand elements, tagline and logos better reflect the company’s core value proposition of improving outcomes for customers

EMSI Rebranding
Our new tagline symbolizes a renewed commitment to collecting and delivering the information our clients rely on to achieve improved business outcomes.

Examination Management Services, Inc. (EMSI), a leading provider of medical information, risk management and investigative services, has introduced a new logo and comprehensive brand strategy reflecting the company’s evolution and direction toward focused, expert information solutions that improve business outcomes for its customers. EMSI’s new tagline, “Powerful Information. Improved Outcomes,” was selected to convey a commitment to driving measurable results for health plans, life and property/casualty insurers and employer clients.

“EMSI has continuously evolved in order to meet and exceed our customers’ expectations across multiple industry segments,” said Mark S. Davis, president, chairman and CEO for EMSI. “Our new brand is also evolutionary, retaining EMSI’s signature oval in our logo, yet imparting a fresh look deliberately designed to distinguish us in the different markets we serve. More directly, our new tagline symbolizes a renewed commitment to collecting and delivering the information our clients rely on to achieve improved business outcomes. It is a clear, concise statement of our unparalleled dedication to customer satisfaction, with an emphasis on building long-lasting partnerships with our clients.”

EMSI’s refreshed brand also introduces new business unit names to support the strategy of improving outcomes for customers and to better represent the markets they serve. The company’s three business units - EMSI Health, EMSI Insurance and ICS Merrill now reflect a unified brand identity system supported by EMSI’s corporate brand. As part of this alignment of services and markets, EMSI|Leprechaun will now operate under the more unified and descriptive EMSI Health name.

For additional information about EMSI’s new corporate brand, visit http://www.emsinet.com.

About EMSI
Examination Management Services, Inc. (EMSI) is a medical information services provider serving health plans, life and property/casualty insurers and employers. We utilize proprietary networks of professionals with technology-enhanced processes to collect and deliver powerful information to our clients for improved outcomes and business success. Learn more about EMSI at http://www.emsinet.com.

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