San Jose, CA (PRWEB) August 04, 2015
TapClicks flagship marketing analytics platform, TapAnalytics, continues to lead the marketing dashboard industry with release 5.2 - adding a new leads management tool, improved data grouping, and the addition of new service integrations.
In this most recent release, TapAnalytics introduces some exciting new features to help advertisers manage their campaigns from within the Dashboard.
Advertiser Leads Management Tool
The new Leads Management capability in TapAnalytics 5.2 enables the end Client (or Advertiser) to capture and manage leads coming in through their marketing campaigns. The following leads tracking services are currently supported:
The feature also enables the easy import and export of leads with .csv files
New “Group By” Fields for Pie Chart Widgets
The TapAnalytics Elite package is designed to give customers appropriate functionality to customize their dashboards, create widgets, and create custom categories. TapAnalytics 5.2 has new “Group By” features in the Pie Chart widget, offering more choices in grouping the data. The new “Group By” features are generally included as ’dimensions’ which allow better representations of data more appropriate to Pie Charts. For each dimension, Users may choose a single metric, the individual components of which are then shown in the Pie Chart.
TapAnalytics New Service Integrations
Keeping with our goal of providing the most comprehensive and flexible platform on the market, TapAnalytics 5.2 has added the following marketing services to our integration offerings:
- Boostability SEO
- Yahoo ATP
See the full list of available digital marketing tool integrations available in TapAnalytics.
TapClicks, Inc. is a marketing technology company that delivers complete digital marketing reporting and analytics platforms to digital agencies, media companies, and enterprises, for improved marketing ROI. Its suite of products includes flagship TapAnalytics, which consolidates marketing campaign information and performance results into a unified digital dashboard, with automated reporting and analytics. TapAnalytics has enabled over 1,000,000 dashboards worldwide, at digital agencies and their clients, local media agencies, and enterprises spanning automotive, travel, real estate and more. TapClicks was founded in 2009, and operates out of offices in Silicon Valley, Boston, Canada, Europe and Latin America.