Terry Hoage Vineyards Expands: Rebrands as TH Estate Wines

Share Article

TH Estate Wines to increase production, introduce new label, while staying true to its mission of producing the highest quality, premium, handcrafted wines and offering consumers an enhanced tasting experience

News Image
Our philosophy has always been to respect our land, our grapes and all our customers. Our expansion, and the development of our new brand, has evolved carefully and with this mission top of mind.

Terry Hoage Vineyards today announced that, as part of a planned expansion, it is rebranding as TH Estate Wines. The rebrand includes a new, iconic logo, which exemplifies the wines it produces and creates a foundation for further diversification, including the introduction of a new label, Decroux, in 2016, which will focus on elegant, cool climate Pinot Noir, Syrah and Grenache.

TH Estate Wines was founded by Terry Hoage, a two-time All-American, who spent 13 years as an NFL player, including a 1992 Super Bowl win, and his wife, Jennifer. Since 2002, the winery has focused on the production of Rhone-style wines from its organically-sustainably farmed estate in the acclaimed Willow Creek AVA of Paso Robles, California. The winery has received numerous accolades from publications such as Robert Parker’s Wine Advocate and The Wine Spectator, and is noted for its complex wines expressing exceptional fruit that is forward and focused.

According to Jennifer Hoage, the new name is part of an overall initiative to evolve the acclaimed winery to the next level of growth, with a new and innovative customer experience for wine club members, a new tasting room (including a private tasting room), expanded case production and distribution, and a new website (thestatewines.com).

“Our philosophy has always been to respect our land, our grapes and all our customers. Our expansion, and the development of our new brand, has evolved carefully and with this mission top of mind,” said Jennifer Hoage. “Our focus is on bringing the TH Estate Wines experience to more consumers, without sacrificing our roots and overarching goal of excellence.”

The TH Estate Wines portfolio includes its classic lineup of estate red and white Rhone-style wines, bottled under TH Vineyards, including both cuvee and varietal bottlings of Syrah, Grenache, Mourvedre, Grenache Blanc, Picpoul Blanc and Roussanne, with labels (i.e. ‘The Hedge’, ‘Skins,’ ‘the 46’) that reference co-owner and winemaker Terry Hoage’s NFL past.

New to the portfolio is the Decroux label, which will be introduced in 2016. Decroux wines are vinified by Jennifer Hoage who, in addition to being a winemaker, is also an artist, journalist, and a former student of the renowned French corporal mime Etienne Decroux. Like their namesake, Decroux wines will seek to exhibit finesse and elegance in the essence of existence. The folio will focus on varietals from cooler Central Coast climates. Decroux will initially be offered exclusively to club members.

TH Estate Wines is a key player in the artisan winemaking movement that has helped raise the profile of the Central Coast of California as one of the greatest wine producing areas in the world, and benefits from the Willow Creek AVA’s rare confluence of climate and calcareous soils. In its early days, the winery also benefitted from the mentorship and input of two of the area’s most renowned winemakers: noted Rhone Ranger and winemaker John Alban, who designed and planted TH’s original five acre Syrah vineyard, and celebrated winemaker Justin Smith of SAXUM Vineyards, who made TH’s first two vintages (2002 and 2003).

Since 2004, Terry and Jennifer have shared winemaking duties and the farming of the 26 acre, organically farmed Rhone varietals. The Hoage’s commitment to growing and processing only the highest quality fruit, coupled with their dedication to traditional winemaking, has enabled their wines to consistently achieve scores above 90. http://www.pasowine.com/wineries/wineryaccolades.php?winery=118.

“Our winery from inception is, at its core, the labor and passion of the Terry Hoage family but, as our business continues to evolve and our wine family expands, we wanted to find an expression that would put the emphasis squarely on the wines and provide a springboard for the development of our new labels,” said Terry Hoage. “We believe our new look and name reflect both our minimalist and nuanced approach to winemaking, as well as our commitment to producing world-class and sophisticated wines.”

About TH Estate Wines
TH Estate Wines is a family-owned vineyard and boutique winery that produces award-winning, minimally processed wines that express intense fruit and complexity. Located in Paso Robles, the vineyard’s special climate and terroir, coupled with the winery’s dedication to fastidious, sustainable farming practices, produce exceptional fruit that is forward and focused. The TH Estate Wines portfolio features two distinct brands that represent different stylistic approaches to winemaking: the classic lineup of estate red and white Rhone-style wines that include both cuvee and varietal bottlings of Syrah, Grenache, Mourvedre, Grenache Blanc, Picpoul Blanc and Roussanne under TH Vineyards and the soon-to-be introduced Decroux, featuring nuanced, elegant wines made from grapes (Pinot Noir, Grenache and Syrah) from cooler Central Coast climates. For more information about TH Estate Wines, to join the club and/or visit the tasting room, go to thestatewines.com.

Media Contacts:
Melanie Webber
mWEBB Communications, Inc.
(949) 307-1723, melanie(at)mwebbcom.com

Elizabeth Johnson
mWEBB Communications, Inc.
(213) 713-4865, elizabeth(at)mwebbcom.com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Crystal Hartwell
mWEBB Communications
+1 714-987-1016
Email >

Melanie Webber
mWEBB Communications
424-603-4340
Email >
Visit website