Serta® Announces the Tweet Your Heartbreak Advice Sweepstakes

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Serta is encouraging fans to help mend the hearts of the Serta Counting Sheep by tweeting heartbreak advice.

People everywhere are breaking up with the Serta Counting Sheep for the new Serta Perfect Sleeper mattress, designed to solve five common sleep problems!

Serta encourages participants to tweet advice that will help the Counting Sheep mend their broken hearts. From August 20, 2015, through August 23, 2015, participants are invited to send a Tweet with advice to cope with heartbreak and include the hashtags “#SertaSheepHeartbreak” and “#sweepstakes” for a chance to enter a Serta Counting Sheep plush toy!

A sample entry:

“Hit the gym, work that fluff! #SertaSheepHeartbreak #sweepstakes”

The first 50 qualifying Tweets that @SertaMattresses retweets will win. Winners will receive a collectible Serta Counting Sheep plush toy. To be considered a qualified entry, the participant’s Twitter profile must be set to “public.”

The sweepstakes will run from 10:00 a.m. CST on August 20, 2015, through 11:59 p.m. CST on August 23, 2015, exclusively on Serta’s Twitter Page. For more information, please visit Serta’s blog.

About Serta Mattress Company:

Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States. Serta's product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality. For more information, visit

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Kelly Ellis
Serta Mattress
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