BrightWave Recognized as "Leader" in the Relevancy Ring for Email Marketing Agencies

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North America’s Leading Email Marketing Agency Cited in Buyer’s Guide for Strong Platform Experience, History of Innovation, Customer Support, Deliverability, Campaign Execution and Technical Services

BrightWave, North America’s leading email marketing agency, announced today it has been named a leader among email marketing agencies by The Relevancy Group in its inaugural Email Agency Buyer’s Guide. The Relevancy Group, the firm founded by ex-Forrester Vice President/Principal Analyst and digital marketing expert David Daniels, praised BrightWave on many fronts, saying, “With their blue chip client base and a long record of success in the space, BrightWave has earned its reputation as one of the most important independent agencies."

“I am very proud of being named a leader in this industry,” said Simms Jenkins, Chief Executive Officer of BrightWave. “We are honored to be recognized by The Relevancy Group for our world class team’s commitment to helping our clients achieve success.”

The report praises BrightWave on many levels, including these key strengths:

The Top Email Platform Experience
BrightWave had the most official partnerships and platform experience of any email agency in the report. "Clients also considered them to be experts in the wide variety of vendor platforms they support, which include: Salesforce Marketing Cloud/Exact Target, Oracle/Eloqua,
Oracle/Responsys, and eDialog," the report went on to state.

The Premium, Specialized Agency—Well-Equipped to Work with Blue Chip Clients
Clients said they were drawn to BrightWave because of its email expertise and impressive client roster. The Atlanta-based company is an "excellent option when looking for agile and specialized creative email agency with big client experience," the report stated. BrightWave clients went on to recognize that the premium work was “worth every dollar.”

The Talent and Expertise to Fuel Client Success
The account teams were a distinct highlight in the independent report, which said, "they were frequently considered an extension of the client’s marketing teams.” A client was quoted with similar praise: “I don’t know what I’d do without them!’”

A History of Innovation for Clients
The Relevancy Ring pointed out BrightWave’s background of creating proprietary tools that deliver the right content to the right device. "BrightWave has a well-earned reputation for developing custom tools on behalf of its clients, including two mobile-centric email tools to solve specific client challenges," the report states.

Deep, End-to-End Capabilities
BrightWave’s full-service capabilities were called out, with Customer Support, Deliverability, Campaign Execution and Technical Services earning top marks.

Download a free full version of the report here: http://bit.ly/TRGEmailBuyers15

About BrightWave

BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing that drive revenue, cut costs and build relationships.
Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Equifax, Mattress Firm and Phillips 66. For more information, please visit http://www.BrightWave.com

About The Relevancy Group

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omnichannel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process. Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, Internet Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers. http://www.marketerquarterly.com/subscribe

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Simms Jenkins
BrightWave
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