Beyond the visual rebrand, we've updated the website with information about the unique services that really set us apart, such our ability to structure innovative alternative fee arrangements to better suit our clients’ needs
Los Angeles, CA (PRWEB) August 24, 2015
International Arbitration law firm EZC Law is pleased to announce a total brand relaunch and officially unveils its new name, Chang Law, as well as a new firm logo and website.The new firm name, Chang Law, highlights firm Principal Eric Z. Chang, and reflects Mr. Chang and the firm’s commitment to provide a highly personalized service to clients.
The new firm logo features a dynamic globe, illustrating the focus on an international practice and the firm’s truly global reach that allows it to service clients and handle disputes anywhere in the world.
The new website (http://www.changarbitration.com), which also launches today, further captures the firm’s modern, international brand identity and aims to communicate the firm’s services and values through a superior online user experience.
Principal Eric Z. Chang discusses the firm’s rebrand:
"As the firm has progressed from strength to strength, we felt it was necessary to update our image to better reflect and communicate our established core values. I personally felt it was important to highlight the very personalized and bespoke service we offer, and the new firm name accomplishes this. We also wanted to highlight the international reach of the firm and its strong focus on international arbitration and investor-state arbitration disputes; the new firm logo illustrates this with a strong, visual impact that is immediately clear. Finally, we also wanted the firm’s overall brand to reflect our core mission to provide industry-leading, quality legal services with unmatched value. The new website communicates this core value by featuring a sleek, expansive visual format, but that is also striking in its clean simplicity."
He continues, "Beyond the visual rebrand, we've updated the website with information about the unique services that really set us apart, such our ability to structure innovative alternative fee arrangements to better suit our clients’ needs."
"Overall, I am very pleased with the firm’s new brand identity," Chang says. "I think it truly captures Chang Law’s essence as a thoroughly modern, innovative and agile law firm."
Effective today, Principal Eric Z. Chang’s new e-mail will be eric(at)changarbitration(dot)com. For general inquiries, please e-mail info(at)changarbitration(dot)com. For specific inquiries regarding a potential dispute or matter, please e-mail contact(at)changarbitration(dot)com, or eric(at)changarbitration(dot)com.
Further information is available on the new website, http://www.changarbitration.com.
About Chang Law
Chang Law is an international law firm specializing in international commercial arbitration disputes, as well as investor-state arbitration disputes. The firm represents companies and individuals in a broad range of industries who engage in international business. To learn more, visist http://www.changarbitration.com