YA Becomes a Member of Path to Purchase Institute

Share Article

YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced it has become a member of Path to Purchase Institute, a global association serving the needs of brand manufactures, retailers, agencies and other solution providers along the path to purchase.

YA, an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced it has become a member of Path to Purchase Institute, a global association serving the needs of brand manufacturers, retailers, agencies and other solution providers along the path to purchase.

YA President and CEO Chris Behrens said “joining the institute perfectly aligns with YA’s strategy to be at the forefront of the marketing promotions industry.”

“The Path to Purchase Institute is an information hub of the best ideas, approaches, and people in our industry,” said Behrens. “Every day we are seeking out innovative solutions for our clients. This will help us understand all of the ways we can help our clients win in their marketplace.”

More than 500+ companies and 10,000+ individuals rely on the Institute's resources for convenient access to competitive insights and the smartest best practices to help better serve shoppers around the world. The association’s membership represents nearly 100% of all CPG Fortune 500 companies and the retail chains that sell their products.

“We are both pleased and proud to add YA to the ranks of members with the Path to Purchase Institute. The Institute always strives to attract the brightest and best of the industry. So, to add a new member with the caliber of YA, a firm with a 40 year track record of delivering successful promotions for the nation’s most respected brands, is exceptionally gratifying for us,” said Peter Hoyt, CEO & Executive Director of the Path to Purchase Institute. “We look forward to sharing a long and mutually beneficial relationship as we shape the future of effective consumer goods marketing together.”

The Path to Purchase Institute focuses on the forward-looking challenges and issues confronting Institute members and the shopper marketing industry at large. The organization facilitates industry interaction and fosters best practices with a deeper understanding of all marketing efforts and touchpoints that influence and culminate in purchase decisions in-store, online, or anywhere along the path to purchase.

As a member, YA team members will have access to a wide array of learning and networking opportunities with leaders within shopper marketing.

About YA
For more than 40 years, YA has been a leader in the promotional marketing services space. We deliver flawless digital, social, mobile and traditional promotions such as rebates/rewards, enter to win and loyalty programs for the nation’s most respected brands. Our end-to-end management of 3,500+ promotions that reach tens of millions of consumers annually makes us experts at turning even first-time customers into loyal brand advocates.

For more about YA, visit http://www.yaengage.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Krista Forsberg
YA
+1 612-404-3507
Email >

Tracy Kurschner
Kurschner Communications
612.309.3957
Email >
Visit website