Christie Projectors Help Obscura Digital Light Up Empire State Building to Dramatize Plight of Endangered Animals

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Spectacular Projection Mapping Display on New York City’s Most Iconic Landmark Shines a Light upon World’s Vanishing Species

Roadster HD20K-J 3-chip DLP projector

We needed projection technology of the highest quality, performance and reliability, and for me, the only choice was Christie.

New York City’s Empire State Building was the setting for a stunning projection mapping display highlighting the plight of many animals facing extinction. Powered by 26 Christie® Roadster HD20K-J and 12 Christie Roadster S+22K-J projectors, provided by Nationwide Video, the massive display was a collaboration between Travis Threlkel, chief creative officer and co-founder of Obscura Digital, and Oscar® winning filmmaker and photographer Louie Psihoyos, executive director of Oceanic Preservation Society. It was the fruition of a four-year struggle to bring attention to some of the world’s most endangered animals. The striking, animated light show measured 375 feet high and 186 feet wide and covered 33 floors of the city’s famous landmark.

The show, “Projecting Change: The Empire State Building,” presented a veritable “Noah’s ark” of endangered animals, according Psihoyos. Using photography from his colleagues at National Geographic, he produced a looping reel that included manta rays, birds, reptiles, lions, and even a gorilla that “climbed” to the top of the building. The multimedia production, which ran from 9 p.m. through midnight on Saturday, August 1, proved to be a “show stopper” on the streets of the city. It is now a hit on YouTube, where the video has already garnered more than a 100,000 views.

“We call projection mapping presentations of this magnitude, ‘weapons of mass instruction,’ said Threlkel, who worked closely with Psihoyos to stage “the most dramatic” event possible to bring attention to the world’s endangered animals. “It took us four years to finally bring Louie’s extraordinary vision to life, but we only had three hours to tell his story. As such, there was no second chance. We needed projection technology of the highest quality, performance and reliability, and for me, the only choice was Christie.”

“Christie is proud to have been selected for this extraordinary undertaking, and for the trust Mr. Threlkel and Mr. Psihoyos placed in our products,” said Kathryn Cress, vice president, global and corporate marketing, Christie. “Projection mapping on this scale shows the impact that images can have, and Christie is excited to have been a part of helping Obscura and the Oceanic Preservation Society project their message to the world.”

About Obscura
Obscura creates immersive, multi-sensory experiences for public venues, branded environments, and live events. Since 2000, Obscura has worked with the world’s most forward-thinking companies, real estate developers, and public institutions to reimagine how they interact with their audiences. Its diverse teams collaborate to produce award-winning multimedia experiences worldwide. Obscura is a Certified Green Business with offices in San Francisco, New York, and Stockholm. The company goes beyond convention to conceive and design user experiences in multisensory environments. It engineers, produces, delivers, and installs complete platforms and ensures performance in every aspect. Visit

About Christie
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan. Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.

“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
DLP® is a registered trademark of Texas Instruments
Oscars® is a registered trademark of the Academy of Motion Picture Arts and Sciences

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John Berkovich
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