MindShift Gear’s rotation180°® Panorama Backpack Wins Silver IDEA Award

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The Industrial Designers Society of America named MindShift Gear’s rotation180°® Panorama backpack a winner of the Silver IDEA Award.

MindShift Gear rotation180 Panorama backpack

The rotation180° Panorama is designed for hikers who want quick access to cameras, GoPros, binoculars, GPS devices, nature identification books, and more without first having to take it off.

"In creating the rotation180° line-up of backpacks, we wanted to create a mind shift in the way that people think about hiking and their interaction with nature,” said MindShift Gear’s founder and president, Doug Murdoch.

The Industrial Designers Society of America named MindShift Gear’s rotation180°® Panorama backpack a winner of the Silver IDEA Award. The rotation180° Panorama was selected from among more than 1,700 projects entered from around the globe in 20 categories.

“When we look at a design, we’re not just looking at what’s trendy or fashionable at the moment. We have the context of a long line of designers that came before us,” said IDEA Award Chair Matthew Marzynski, IDSA. “That collective knowledge exists within IDSA, kind of like a living treasure.”

New IDSA Board of Directors Chair, John Barratt—a former IDEA Jury Chair—calls the competition “the authority on design” and says IDEA jurying is “the most rigorous and thoughtful” in the world.

The rotation180° Panorama is the first rotating day hiker backpack. Designed for hikers who carry cameras, binoculars, GPS devices, nature identification books, maps, tablets, and more, the rotation180° Panorama’s beltpack rotates to the front for quick gear access without first having to take off the backpack, or even stop hiking.

“We’re very grateful that the Panorama was recognized by IDSA. In creating the rotation180° line-up of backpacks, we wanted to create a mind shift in the way that people think about hiking and their interaction with nature,” said MindShift Gear’s founder and president, Doug Murdoch. “The rotation180° Panorama was designed for any lover of the out-of-doors who has ever been frustrated that they’ve had to take off their pack to access something. With this rotating backpack, whatever they value they can rotate to the front of their body. Like the advent of hydration reservoirs, which allowed quick access to fluids, our rotating technology has the potential to increase their enjoyment and experience of being outdoors.”

MindShift Gear backpacks are available from http://www.mindshiftgear.com, http://www.REI.com , and other leading outdoor and photography retailers.

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Brian Erwin
MindShift Gear
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