Latest statistics rank Footman James’ website number one in the classic vehicle movement

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Footman James is celebrating being ranked as the UK’s favourite website for classic enthusiasts.

"These latest figures are testimony to our ever strengthening online presence." - David Bond, Director.

The data – provided by HitWise Online Consumer Intelligence – has confirmed that during the month of July, when searching for classic car insurance online, 31.87% of people visited the Footman James website, compared to 19.92% visiting its closest competitor.

The figures are testimony to the broker’s strengthening presence as its online sales continue to double year on year.

Hitwise Online Consumer Intelligence is provided by Experian Marketing Services and improves the effectiveness of search, display, affiliate, mobile, email and social media marketing campaigns through daily insights from the world’s largest sample of online behaviour across desktop, tablet and smartphone devices.

David Bond, Footman James’ Director said: “These latest figures are testimony to our ever strengthening online presence; it’s all part of our care and commitment for the classic enthusiast, ensuring that we not only engage with our customers but deliver, listen and provide. It also comes at a time when we have just launched our new and improved online Quote & Buy service; redesigned and upgraded it is efficient, up to date and easier to navigate, offering immediate quotes. Importantly, this latest version is now suitable for use on mobiles and tablets, allowing a much more user friendly journey for our customers.”

The buying behaviour of the classic owner is changing, such as the way they are accessing services like insurance. Footman James has seen a 300% increase of those buying insurance online year on year and in July online quotes equated to 44% of the overall quotes provided. - recognising these buying shifts FJ has introduced user friendly platforms and easy transaction processes – all part of its commitment to enthusiasts.

Other recent customer-focused initiatives include extended opening times, 7.00am and 9.00pm, Monday to Friday and from 9.00am to 1.00pm every Saturday.

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Charlotte Moseley
since: 08/2013
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