HG Data Named One of Outsell’s Companies-to-Watch in New Report

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B2B Trade & Business Information & Company Information: 2015 Market Size, Share, Forecast, and Trend Report

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'Using creative tools like HG Data’s installed technology intelligence enables companies to focus tightly on their highest-value prospects in their sales, analytics and marketing efforts,' said Craig Harris, CEO of HG Data.

HG Data, the global leader in competitive intelligence on installed technologies, has been recognized as a company-to-watch in Outsell, Inc.’s B2B Trade & Business Information & Company Information: 2015 Market Size, Share, Forecast, and Trend Report. HG Data is one of five companies recognized as outstanding providers of data and related services used to primarily identify prospects.

The companies-to-watch list honors companies that exemplify the new business practices associated with long-term growth and who are expanding marketing services, marketing platforms, and in providing much more specialized and deeply prequalified, sales-ready leads for clients. HG Data curates the largest and deepest dataset of installed technologies available, enabling customers to achieve deeper insights and greater success in their account based marketing and sales efforts.

The research also noted trends in the company information space, including:

  • data-driven sales enablement platforms are on the rise;
  • in an all-about-the-data world, automated collection of company and contact information scales but still benefits from old-fashioned verification;
  • the importance of real-time indicators is on the rise;
  • marketers will not settle for solutions which require choosing between lead quantity or quality;
  • increasing value in a wide variety of buying signals.

“Using creative tools like HG Data’s installed technology intelligence enables companies to focus tightly on their highest-value prospects in their sales, analytics and marketing efforts,” said Craig Harris, CEO of HG Data. “We are excited to have been honored by Outsell, Inc. as a company-to-watch especially as we introduce new, innovative products that allows more companies to benefit from the incredible forward-looking insight that is gained from understanding current and previous purchasing decisions.”

About HG Data
HG Data is the global leader in competitive intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve an unfair advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes more than one billion unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally. Indexed resources include content such as social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings. Founded in 2010, the company is based in Santa Barbara.

About Outsell, Inc.
The rapid convergence of information, media, software and technology is reshaping businesses every day. Enter Outsell, Inc., the only research and advisory firm focusing on these four sectors. As the trusted advisor to executives, our analysts turn complexity into clarity, and provide the facts and insights necessary to make the right decisions. Our proven blend of big data, research, proprietary intelligence and exclusive leadership communities produces tangible results and a strong ROI. We promise to deliver "wow" and ensure clients stay more focused, save time, and grow revenue in a fast-changing digital world.

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Greta Oberschmidt
HG Data
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