Aragon Research Announces Its New Tech Spectrum Report on Sales Communications

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Aragon Research publishes its newest market evaluation tool that graphically represents analysis of 13 vendors in the Sales Communications market.

Aragon Research Tech Spectrum

The traditional tools just aren’t providing enough insight or intelligence to compete for customers.

Aragon Research, a technology focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, published its first ever Tech Spectrum Market Evaluation Report for Sales Communications. The report is the firm’s newest market evaluation tool that graphically represents analysis of the 13 highlighted vendors in the Sales Communications market.

The Aragon Research Tech Spectrum for Sales Communications evaluates vendors over two dimensions, Performance and Strategy. Performance represents effectiveness in executing a vendor’s defined Sales Communications strategy, while Strategy reflects the degree to which a vendor has understanding and strategic intent that is at the forefront of market direction. Based on these evaluations, the provider will then be placed in one of three sectors: Promising, Contender, or Leader.

“We predicted that by 2016, the number of Sales Communications providers would double due to demand and the relative ease of entering the market, and we’ve seen no slowdown of demand in this category,” said Jim Lundy, CEO and Lead Analyst at Aragon Research. “The traditional tools just aren’t providing enough insight or intelligence to compete for customers, and sales professionals need Sales Communication tools to provide critical insight in an increasingly competitive selling environment.”

The Aragon Research Tech Spectrum for Sales Communications 2015 highlights providers who are helping sales and marketing professionals better understand what their prospects are doing before they get into the proposal stage. For the full analysis of the 13 Sales Communications providers, read the Tech Spectrum for Sales Communications 2015.

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Patricia Lundy
@AragonResearch1
since: 05/2011
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