By eliminating email feedback the creative team has been able to significantly reduce the amount of review time and number of versions during the approval process.
Research Triangle Park NC (PRWEB) September 09, 2015
inMotionNow (http://www.inmotionnow.com), a provider of work management solutions for marketing and creative teams, is thrilled to welcome its newest partner, the Los Angeles Dodgers, members of the Western Division of the National League, to its impressive lineup of professional sports brands utilizing inMotion’s creative work management solution.
The Dodger’s graphics team is responsible for producing all of the in-stadium graphics, online videos, television spots, and more. The team gets requests for creative work from multiple departments, such as ticketing, sponsorships, and foundations. Prior to inMotion, the graphics team was logging project requests in a spreadsheet and collecting feedback via email. The cumbersome process made it difficult to get accurate visibility into project status. They were in need of a solution that would allow them to simplify the intake process, get clearer feedback faster – especially on motion content – and give them data to justify increasing the size of their graphics team.
Since implementing inMotion, all departments are able to easily request creative work using a simple online form. Team members are able to record the time they’re spending on projects - allowing the creative team to start benchmarking projects based on time and estimated level of effort. By eliminating email feedback the creative team has been able to significantly reduce the amount of review time and number of versions during the approval process.
“Since the majority of their projects are motion and video projects, inMotion’s frame-by-frame mark-ups are a big advantage. We make it simple for reviewers to provide feedback and save the designers the headache of deciphering feedback over emails,” said inMotionNow CEO Ben Hartmere. “It was critical for the Dodgers to find the right solution, since they produce more content than any other MLB team.”
inMotionNow is the creative work management solution for other professional sports brands such as Miami Dolphins, Arizona Diamondbacks, Buffalo Bills, Buffalo Sabers, and Minnesota Timberwolves.
inMotionNow solves project management, creative brief, review and approval, and reporting challenges for marketing and creative teams with its work management application, inMotion. With inMotion, teams can automate administrative tasks that typically distract content creators from getting their content to market faster. inMotion gives marketing and creative teams what they need to ease the launch of new projects, solve visibility and accountability issues during project execution, speed the approval of new content, and surface actionable insights.
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