Spherexx.com® Launches New Corporate Website for Rose Associates, Inc.

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Spherexx.com® Creates Responsive Online Presence for Legendary New York Real Estate Company

Spherexx.com developed the new Rose website with a wide view into multiple real estate venues. Rose previously had two websites: one for prospective leasing and sales customers, and a second for corporate content and services. Expanding prospect and client perspectives into the depths of Rose’s real estate, development, and services while maintaining its iconic brand, was a primary consideration in website development. Complete mobile compatibility was also paramount.

The new Rose website at RoseNYC.com offers web visitors fluid navigation. Seamless, intuitive navigation was a key issue for Rose when starting the new website project.

“With thousands of units represented, it is very important that guests can visit multiple destinations in moments, whether viewing on desktop, tablet or smart phone. The responsive design and intriguing photographic showcasing were essential elements in Rose’s conceptualization,” says Becca Wilson, President of Spherexx.com.

The sophisticated search feature captures anonymous analytics to power a business intelligence tool that reveals marketing insights on the popularity of search attributes. The resulting indicators can be leveraged to construct more effective campaigns and to upgrade design features that continually enhance user experience.

Prospects can shop for a rental property by neighborhood, size, rate, and building features to drill down to a list of available communities, including location map with points of interest and amenities, floor plans, price, contact information and application for residency portal. They can also search for available communities by location from the navigation bar.

“The portfolio map serves corporate clients and includes specific case studies. For residents, we built a section that connects them to property contacts and services, such as online payments and maintenance requests,” states Lisa Bulloch-Jones, Director of Corporate Marketing for Rose.

Featured listings are showcased with compelling graphics, address, price and details all linked to a particular apartment. Featured communities follow, where potential clients can download a case study on Rose’s services and accomplishments for a specific project. Brokers, retailers and commercial space seekers can view available listings, space locations and pricing from the main navigation with two taps/clicks. Corporate history and identity, management, clients, news and career opportunities are easily accessed with one tap/click. Provided services are clearly outlined and easily searched.

“We wanted a website that we could maintain onsite. The website is fully editable using Spherexx’s content management system; it is simple to update text, add content, or change photography. Team members can view an exact replica of the website page (called an inline editor) when they make changes and see exactly what the page will look like before it is published,” Ms. Bulloch-Jones added.

The website also features a “focal point” editor for graphics. Since the website automatically detects the device a visitor is using, it adjusts instantly for the best user experience. Managers can therefore set a focal point for each image so they can see how the image will present in portrait or landscape on a tablet, hand-held mobile device, or desktop.

Spherexx.com provides lead management, prospect follow-up and call tracking through their I Love Leasing Apartment CRM, which includes a tablet-friendly version. Rose utilizes Adkast, an I Love Leasing optional plugin that broadcasts pricing & advertising copy updates to hundreds of Internet ad sources. Rose also uses Spherexx’s DNI (dynamic number insert) functionality to assist in referral advertising conversion tracking. Spherexx provides monthly reporting on website conversion, traffic analysis and search engine performance.


Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose is currently transforming the historic skyscraper at 70 Pine Street into a luxury rental property with 644 residential units and 132 extended-stay apartments.


Spherexx.com is recognized as an established leader for website, Internet marketing and software development services since 2000. With offices located in Tulsa, Dallas, and Houston, the company has been distinguished as one of INC5000’s fastest growing companies.

Spherexx.com® offers a wide selection of professional services including web design and development, touchscreen kiosks, Internet lead generation tools, online advertising, consulting, advanced mobile technology, apartment lease-up marketing consulting, and search engine performance. The company also provides branding services, video/multimedia production, print media, and copywriting, as well as website and email hosting, database solutions, pay per click, e-commerce solutions and custom programming.

The company has developed CRM (customer relationship management) products, marketing and lead generation tools that allow clients to better manage and convert leads to leases and sales and increase property values. These applications are branded under ApartmentWebsites.com™, Messagekast.com™, ILoveLeasing.com®, MarketSurveyTools.com™, RentPush.com® Revenue Management Asset Optimization, LeasingBook mobile application, and RentIntel™ Business Intelligence.

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Katheryn Freeberg
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