Extra Space Storage Boosted Email-Attributable Conversions by 50% with StrongView

Share Article

New Case Study: StrongView enables Extra Space Storage to better engage consumers with contextually relevant and mobile-friendly messaging across the customer lifecycle

News Image
The tool is by far the most powerful one I have used. It’s empowered us with better contextual and relevant email marketing. With StrongView, I can now send my customers the right message at the right time.

StrongView, a leading provider of contextual marketing solutions, today announced that Extra Space Storage has dramatically increased the performance of its email campaigns by leveraging StrongView's lifecycle marketing and mobile optimization capabilities. After implementing StrongView in 2013, Extra Space Storage generated 50% more conversions from email in the following year.

As the second largest storage units operator in the U.S. with over 1,150 properties across the country, Extra Space Storage is driving its expansion with superior customer service. The company's customer-centric approach was a key factor in switching to StrongView, which now enables Extra Space Storage to automate highly relevant and contextual lifecycle messages to more than 650,000 subscribers.

StrongView’s drag-and-drop Lifecycle Marketing Module, mobile capabilities, marketing services, and seamless handling of big data have enabled Extra Space Storage to embrace increased automation and optimization of the mobile experience throughout the customer communication lifecycle. As Extra Space Storage sought to transform the mobile experience for its customers, they relied on StrongView's Marketing Services team to design and develop mobile-optimized emails campaigns that would drive recipients to its new mobile website. Extra Space Storage's revamped mobile experience across email and web paid off with a 23% increase in rentals via mobile devices.

“I would strongly encourage people to look at StrongView’s lifecycle marketing capabilities and its ability to use data to effectively segment customers,” said Jennifer Stamper, Interactive Marketing Manager at Extra Space Storage. “The tool is by far the most powerful one I have used. It’s empowered us with better contextual and relevant email marketing. With StrongView, I can now send my customers the right message at the right time.”

"We are proud to work with clients such as Extra Space Storage, as they have demonstrated time and time again how contextually relevant messaging can rise above the noise to engage and deliver value to customers," said Tal Nathan, Senior Vice President of Client Services at StrongView. “At StrongView, we’re committed to providing digital marketers with the tools they need to understand and anticipate the needs of their customers and then follow through with contextually relevant messages across channels."

EXTRA SPACE STORAGE EMAIL MARKETING CASE STUDY
The benefits and ROI of Extra Space Storage switching to StrongView from a prior email service provider is captured in a newly published case study.

CASE STUDY DOWNLOAD
http://www.strongview.com/extraspace

KEY BENEFITS

  • Exceptional support, marketing services and strategy
  • Ability to use vast amounts of data in customer-centric communications
  • Automated, contextual emails to 650,000 subscribers
  • Mobile optimized email communications

Return on Investment

  • 50% jump in email-attributed conversion rate
  • 23% increase in rentals via mobile devices

###

About StrongView
StrongView helps brands understand, engage, and deliver value to consumers. Recognized as a leading provider of email and cross-channel marketing solutions, StrongView is reinventing customer relationship marketing through customer context. Our contextual marketing solutions enable brands to recognize and act on consumers' fast changing circumstances before, during, and after each moment of engagement.

Based in Redwood City, CA and backed by leading investors, StrongView seeks to challenge traditional marketing approaches and enable customer context as a new foundation for delivering value. Learn more at http://www.StrongView.com.

About Extra Space Storage
Extra Space Storage Inc., headquartered in Salt Lake City, Utah, owns and/or operates over 1,150 self-storage properties in 35 states, Washington, D.C. and Puerto Rico. The Company's properties comprise approximately 800,000 units and over 80 million square feet of rentable storage space, offering customers a wide selection of affordable and conveniently located and secure storage solutions across the country, including personal storage, boat storage, RV storage and business storage. We are committed to being the most convenient, secure and professional storage solution in your neighborhood. And it is this commitment that has allowed Extra Space Storage to become the second largest storage units operator in the U.S. with over 1,150 properties across the country.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jason Klein
@StrongView
since: 08/2008
Follow >
Strongview
since: 06/2009
Like >
Visit website