sweetFrog Announces Crimson Tide Sponsorship

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Chain will offer frozen yogurt at University of Alabama athletic venues

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As we look at opportunities to grow sweetFrog’s national footprint, there’s no doubt that SEC country and the University of Alabama are a natural fit.

sweetFrog Enterprises is pleased to announce a partnership with Crimson Tide Sports Marketing that will offer in-stadium sweetFrog Premium Frozen Yogurt concession sales at all University of Alabama athletic venues. The sponsorship will kickoff in Bryant-Denny Stadium on September 12 as the 15-time college football national champions open their home schedule against Middle Tennessee.

“As we look at opportunities to grow sweetFrog’s national footprint, there’s no doubt that SEC country and the University of Alabama are a natural fit,” said Matt Smith, chief marketing officer of sweetFrog. “We are thrilled that this partnership will offer our premium frozen yogurt to Crimson Tide fans at athletic events throughout the year.”

The agreement also includes display activation opportunities, in venue digital signage,, online advertising and coupon offers. In addition, sweetFrog mascots Scoop and Cookie will be making appearances at events throughout the year.

About sweetFrog
sweetFrog (http://www.sweetfrogyogurt.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. Sweet Frog currently has 358 stores including company-owned, franchise and independently licensed locations either open or under contract in 27 states in the U.S., Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with premium toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

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Contact:
Matt Smith, Chief Marketing Officer
matt.smith(at)sweetfrog(dot)net
(804) 835-6796
10800 Midlothian Turnpike, Suite 300
Richmond, VA 23235

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Pat Galleher

Matt Smith