Björn Sander Joins Vivaldi Partners Group as Senior Partner

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Leading marketer joins strategic marketing firm built for the digital era and the empowered consumer, further expanding European footprint

Björn’s strategic competence and experience will provide immediate value to our clients.

Global growth strategy firm Vivaldi Partners Group ( today announced the appointment of Björn Sander as Senior Partner in Germany. Sander brings more than 20 years of strategy consulting, brand management and innovation experience.

“We are excited to welcome Björn to Vivaldi,” said Erich Joachimsthaler, the firm’s Founder and CEO. “Björn’s strategic competence and experience will provide immediate value to our clients. He will be one of the most senior leaders in our global firm and contribute substantially to the development and growth of business in Germany and beyond.”

“I’m looking forward to joining Vivaldi’s talented group,” said Sander. “Vivaldi is a great firm with impressive thought leadership in the fields of branding, innovation and business growth.” Sander will be responsible to support profitable growth and the development of the organization. One of his goals will be the establishment of a new office in Düsseldorf to further expand the firm’s European footprint.

Prior to joining Vivaldi, Sander was Managing Partner at Batten&Company, the strategy consultancy of BBDO. He began his career as a marketer in the consumer goods industry at Procter&Gamble.

About Vivaldi Partners Group
Vivaldi Partners Group ( is a global marketing strategy firm that helps clients build strong brands, ignite innovation and drive growth. Vivaldi Partners Group consists of three businesses: Vivaldi Partners, a strategic consulting firm; Fifth Season, a digital, brand-building agency; and E-Edge, an executive and leadership development program. Together, they identify new demand-based opportunities, build strong brands, drive innovation and growth, and lead internal change through the development of people. Founded in 1999, Vivaldi Partners Group is headquartered in New York, with locations in Buenos Aires, Chicago, Hamburg, London, Munich, Singapore, Toronto, and Zurich.

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Jessi Mardakhaev
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