Healthcare marketing conference to feature Columbia Memorial Hospital; Smith & Jones

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Van Slyke, Shipley and Vener to present on producing content that engages consumers

We hope our presentation inspires healthcare marketers to get smart about their social media presence and create innovative content that engages new consumers.

Columbia Memorial Hospital vice president of marketing and external affairs William Van Slyke is joining forces with Smith & Jones’ CEO Mark Shipley and President David Vener at the World Congress Second Annual Health System & Hospital Marketing and Communication Summit Sept. 17 to present on topics such as brand visibility and content sharing.

William, Mark and Dave will take center stage at the Hilton Logan in Boston, MA to teach audience members how to create innovative, engaging and shareable content for hospital marketing.

The presentation provides examples of successful content marketing, insight on how to produce content that engages consumers and enlists new consumers with no relation to the organization.

“With an overflow of information on multiple social media sites it is difficult to compete with other organizations’ shareable content,” Mark said. “We hope our presentation inspires healthcare marketers to get smart about their social media presence and create innovative content that engages new consumers.”

The Second Annual Health System & Hospital Marketing and Communication Summit brings hospital and health system marketers together in order to advance their marketing efforts and keep up what the ever-changing healthcare landscape.

Attendees will have the opportunity to network among peers and thought leaders of the industry.

William is in charge of strategic development and oversight of all activities related to marketing, community engagement, public and media relations, and governmental affairs at Columbia Memorial Hospital. Prior to joining CMH, he was the Vice President of communications and marketing strategy at Healthcare Association of New York State where he was responsible for oversight of all electronic, print and Web-based communications processes and content, and all marketing efforts associated with numerous business lines.

As CEO and strategy director of Smith & Jones, Mark's chief thinking responsibilities include translating insight into strategy and ensuring all brand communications reinforce their clients’ brand positions. He is the author of “In Search of Good Medicine,” which is downloadable from our website at smithandjones.com.

As President of Smith & Jones, Dave takes an integral role in client relations, traditional and digital media strategy and helping hospitals with their rebranding efforts. He uses his business development expertise to meet with potential clients to make sure the agency is a good fit and can meet their needs moving forward.

They will present Sept. 17 from 4:45 p.m. to 5:30 p.m.

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in hospital systems and large physicians practices. Learn more at http://www.smithandjones.com.

Contact
Mark Shipley
Smith & Jones
Healthcare Marketing
518-272-2500
markshipley@smithandjones.com
@smithandjones1

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Ashley Quimby

Mark Shipley
@smithandjones1
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