Passenger Announces Enhancements to its SaaS-based Community Platform

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FUEL by Passenger, and its most recent enhancements, come from years of listening and engaging with marketing and research departments. The SaaS solution is designed to quickly and easily capture customer intelligence in today’s competitive business landscape.

FUEL, by Passenger

We built FUEL to be intuitive and easy to use with robust capabilities that give clients the power to launch and manage their own communities with our SaaS platform.

Today, Passenger, a leading provider in online community technology, announces new enhancements to its SaaS-based FUEL community platform, which is available in Self-Service, Shared-Service or Full-Service models. FUEL is designed to help marketing, advertising and research professionals engage with their customers to power business decisions.

The latest enhancements to the FUEL community platform include social sharing and login capabilities, advanced gamification elements, sentiment analysis tools and dashboards with rich analytics. Social sharing provides the ability to implement advocacy initiatives and measure their impact on specific channels including Twitter, Facebook, Google, and LinkedIn. The new Rewards and Gamification Center, allows clients to manage their own points and rewards programs more efficiently and economically. These features, along with existing ones like dynamic segmentation and member grouping, continue to provide organizations with a turnkey solution and tools to improve customer engagement, drive new business ideas, and increase revenue.

“We built FUEL to be intuitive and easy to use with robust capabilities that give clients the power to launch and manage their own communities with our SaaS platform,” says Thomas Finkle, Passenger CEO. “Alternatively, we provide the necessary community management support if clients do not have those resources. Regardless, it’s important to us to continuously add enhancements and features to FUEL, to improve our client’s experience with the platform, as well as their customer’s experiences.”

Learn more or take a tour by visiting or emailing fuel(at)passengerinc(dot)com.

About Passenger

Passenger, a leader in private online communities for customer engagement, is committed to helping the world’s leading brands connect with their customers to uncover insights, foster innovation and inspire advocacy. Founded in 2006 and based in Los Angeles and New York, Passenger enables brands to connect and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management engagement services to allow brands to connect in real-time with their communities to inform research, product development and marketing decisions. In addition, all the data collected in the FUEL community platform is warehoused in a single database with robust analytic capabilities, providing a holistic view of the community health, as well as actionable, member-driven insights.

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