We are delighted to be FailArmy’s exclusive partner in China and believe that its videos will help meet the huge demand for short and light-hearted content in China - iQiyi Founder and CEO Yu Gong
Los Angeles, CA (PRWEB) September 17, 2015
iQIYI, an independently operated subsidiary of Baidu, and one of the largest internet and mobile video service providers in China, today announced that it has entered into an exclusive partnership with FansTang, China’s leading Western entertainment content social community and analytics company and FailArmy, a worldwide leader in “funny fail” videos compilations. Per the agreement, iQIYI, will be the only video platform in China authorized to stream the most
up-to-date FailArmy videos on its website and mobile APP and will be supported by FansTang’s active social promotion, as well as its localization and curation of FailArmy’s content for the Chinese market.
FailArmy videos are among the most popular humorous content on Youtube, with large audiences in the U.S. and in Europe.
The partnership will also provide the Chinese audience an opportunity to be featured by FailArmy. The audience can submit their self-produced humorous videos, selected videos may be shown on FailArmy’s Youtube channel and Fox News, one of the largest national TV stations in the U.S.
“We are delighted to be FailArmy’s exclusive partner in China and believe that its videos will help meet the huge demand for short and light-hearted content in China,” said Yu Gong, founder and CEO of iQIYI. “While iQIYI’s success is partly based on our huge library of longer videos, funny short videos that can give users a laugh during their hectic days are always in high-demand. Through this cooperation, we look forward to bringing a unique set of content to iQIYI users and also to introducing high-quality Chinese video content to the world.”
“It is very exciting to see the FailArmy brand enter the China market with iQIYI’s and FansTang’s support,” commented Adam Roseman, co-founder and CEO of FansTang. “We have tested a substantial amount of Western digital content through our China social community and have found FailArmy’s content to generate amongst the best engagement across Chinese social platforms. We intend to curate the most relevant of FailArmy’s content and create localization to further build the brand with Chinese fans. iQIYI is the most suitable Chinese platform for this content, given its substantial and rapidly growing market share, as well as its consistent commitment to engaging short form digital content.”
Founded in April 2010, iQIYI is one of the largest Internet and mobile video service providers in China. An independently operated subsidiary of Baidu, the world's largest Chinese search engine, iQIYI is focused on providing Chinese users with the best possible online video experience, and has become an industry leader in developing innovative products and technologies.
Launched in September, 2012, FansTang is the largest Western entertainment social community and Western entertainment content analytics business in China. With over 120 million Chinese followers across its social and video channels, FansTang delivers an increasingly large portfolio of premium self-produced, branded and high value partnered content including major international awards shows, music festivals and other relevant content and has partnered with over 100 of China’s favorite popular music, TV, film stars to curate online social and video content for their Chinese fans.