Aspira A Más Unveils New Ad During Combate Americas’ “Road to the Championship” TV Series Airing Live on NBC Universo

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Aspira A Más today announced its sponsorship of Combate Americas, a Hispanic national mixed martial arts (MMA) organization based in the United States. The company also introduced a new :30 ad featuring telenovela actress and brand ambassador, Cynthia Olavarria

Cynthia Olavarria, Aspira A Mas spokesperson

Aspira A Más today announced it is the presenting sponsor of Combate Americas, a Hispanic national mixed martial arts (MMA) organization based in the United States that made its live national bilingual television premiere last evening in Las Vegas. The company also introduced a new :30 ad spot featuring telenovela actress and brand ambassador, Cynthia Olavarria, which aired for the first time during the live event.

Founded by Ultimate Fighting Championship (UFC) co-creator Campbell McLaren, Combate Americas broadcast live on NBC UNIVERSO, the modern sports and entertainment cable channel for Latinos, in “Road to the Championship” series on September 17 at 11 p.m. ET/8 p.m. PT from downtown Las Vegas Events Center.

“Aspira A Más mission is to offer exceptional career opportunities and provide sensible and affordable health insurance solutions for Latinos in America,” said Javier Tejeda-Vera, Vice President of Sales and Marketing for Aspira A Más. “We recognize that the hard-to-reach demographic of young Latinos are fans of mixed martial arts, and that they also make up a large percentage of the uninsured here in America. For that reason, we are partnering with Combate Americas to create awareness that Obamacare open enrollment is upon us, and that Aspira A Más is the destination for health insurance in the Latino community. We look forward to a successful premiere event and to following the Road to the Championship series on NBC UNIVERSO - best of luck to all the competitors this year.”

Aspira A Más is the new sales and marketing division of IHC Specialty Benefits, a member of The IHC Group (NYSE:IHC), dedicated to serving the Hispanic community in America. This division is creating professional career opportunities for Hispanics along with essential major medical and ancillary health insurance products for Latinos in the United States.

The landmark Aspira A Más agreement with Combate Americas marks the first-ever sponsorship of a mixed martial arts organization by a major U.S. –based health insurance company in the 20-year history of the sport. It serves as a testament to MMA’s status as the fastest growing sport in history and the most exciting live event in the world.

“As one of the original creators of the Ultimate Fighting Championship, I am pleased to see the day when Aspira A Más, a major health insurance provider, recognizes that MMA is a legitimate sport and one that penetrates the hard-to-reach demographic of young Latinos in this country,” said Campbell McLaren, the creator of Combate Americas. “I am thrilled to welcome Aspira A Más to the Combate Americas family. Together we will ensure that Latinos in America are aware that open enrollment starts November 1st, and that Aspira A Más is offering prime career opportunities in addition to much-needed affordable health care options.”

The Combate Americas fight series comes one-year after Combate Americas – the competition reality series – made history by becoming the first fight-themed program ever to win a major television award – “Best Variety or Reality Series,” at last year’s 29th Annual Imagen Awards. The Combate Americas reality show aired on NBC UNIVERSO (formerly mun2) and was a fan favorite among U.S. Hispanic viewers.

Following the Combate Americas debut, a second event is planned for Thursday, Nov. 19, along with four more dates in 2016.


About Aspira A Más
Aspira A Más is a sales and marketing division of Independence Holding Company (NYSE:IHC) that is dedicated to serving the Hispanic community. Aspira A Más is a part of The IHC Group, whose carriers are rated A- (Excellent) by the AM Best Company, Inc. and which provide insurance products to more than 1 million customers. Aspira A Más offers qualified producer candidates with performance-based enthusiasm and commitment the professional support they need to be in business for themselves. Learn more about the Aspira A Más opportunity by visiting, and come join us!

About IHC Specialty Benefits, Inc.
IHC Specialty Benefits is a full-service marketing and distribution company that focuses on small employer, individual and consumer products. Products are marketed through general agents online, telebrokerage, career advisors, and private label and directly to consumers.

About The IHC Group
The IHC Group is an organization of insurance carriers and marketing and administrative affiliates that has been providing life, health, disability, medical stop-loss and specialty insurance solutions to groups and individuals for over 30 years. Members of The IHC Group include Independence Holding Company (NYSE:IHC), American Independence Corp. (NASDAQ: AMIC), Standard Security Life Insurance Company of New York, Madison National Life Insurance Company, Inc. and Independence American Insurance Company. Each insurance carrier in The IHC Group has a financial strength rating of A- (Excellent) from A.M. Best Company, Inc., a widely recognized rating agency that rates insurance companies on their relative financial strength and ability to meet policyholder obligations. (An A++ rating from A.M. Best is its highest rating.) Collectively, the companies in The IHC Group provide insurance coverage to more than one million individuals and groups. For more information about The IHC Group, visit

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Jeena Choi
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