Creating and Marketing Your Birth-Related Business gives a practical sense of possibilities and concise strategies for birthing and nurturing an effective business, to achieve your mission and goals.
Amarillo, Texas (PRWEB) September 30, 2015
Praeclarus Press is pleased to announce the release of two books by Connie Livingston, "Creating and Marketing Your Birth-Related Business" and "Innovative Teaching Strategies for Birth Professionals." Both in the second edition, Livingston's books offer a comprehensive approach for the perinatal professional. She reveals how to establish, maintain and grow a unique business as a healthcare provider in the field of childbirth and maternal care, as well as insights on how to best reach and serve a target audience.
"Creating and Marketing Your Birth-Related Business" is a business marketing book for community-based perinatal practitioners. It teaches perinatal professionals how to have the business they want and need, allowing it to be an empowering force and lucrative venture at the same time. With lists, charts, and practice exercise, "Creating and Marketing Your Birth-Related Business" is a workbook to meet professionals where they are and help them arrive at the place they want to go in their profession. Harriette Hartigan, midwife, researcher, and photographer says, "[It is] an excellent and valuable guide. Midwives, doulas, educators, lactation consultants, and birth artists, this book is for you! Creating and Marketing Your Birth-Related Business gives a practical sense of possibilities and concise strategies for birthing and nurturing an effective business, to achieve your mission and goals."
Livingston's value is that she not only sees what it takes to grow a successful business in a unique field with many shifting variables, but that each family deserves to be reached where they are in the process. Birth educators play a vital role in the family’s psychosocial adaptation. This relationship is built on trust, security, validation, caring, and support. "Innovative Teaching Strategies for Birth Professionals," provides many examples of how professionals can teach about birth in a meaningful way and ease families’ transition during the childbearing year. Debra Pascali Bonaro, producer of Orgasmic Birth, states, "Connie’s exercises and ideas provide the template to make your childbirth classes not only educational, but exceptional! Even as an educator for 30 years, Innovative Teaching Strategies for Birth Professionals has rekindled my passion to bring more fun into preparation, teaching, and learning."
Connie Livingston is a nurse and ICEA and Lamaze Childbirth Educator. She has been teaching group classes, teens, grandparents and private couples for over 30 years. Livingston encourages professionals to learn and use dynamic business planning, marketing, advertising and social media to build their businesses. She is current president of the International Childbirth Education Association.
Please visit the Praeclarus Press web store for more information about Praeclarus' books and authors, or to sign up for the monthly newsletter and receive the latest details and discounts. Praeclarus Press is a small press founded by Kathleen Kendall-Tackett, Ph.D., IBCLC, FAPA and specializes in women’s health. It features books, webinars, and products that support women's health throughout their lifespan. Based in Amarillo, Texas, the mission of Praeclarus Press is to produce materials that change women’s lives.