Baesman Insights & Marketing Becomes New Member of Loyalty360

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Partners with Loyalty360 as it continues to successfully uncover and activate insights in customer behavior

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As the newest member of Loyalty360 and a leader in customer data analytics, we look forward to participating in the association’s compelling conferences. -Jeff Sopko President, Baesman Insights & Marketing

Loyalty360 − the Loyalty Marketers’ Association—is pleased to recognize Baesman Insights & Marketing as its newest member and exhibitor at the association’s 5th Annual Engagement & Experience Expo.

Baesman Insights & Marketing has perfected the science of analyzing customer data and seeing what others often miss. By channeling disparate data sources across multiple devices, channels and platforms, Baesman helps develop a deeper, more dimensional understanding of customers and the insights they share every day. As a group of former brand analysts, CRM and loyalty marketers, developers and strategists, the company has extensive experience aggregating and analyzing data for some of the most well-known retailers in the world.

The new union will be dedicated to maintaining a knowledge base of best practices and techniques associated with loyalty marketing. It further demonstrates Baesman’s continued commitment to excellence in marketing as it continues to evolve and channel multiple data sources more effectively. Both Baesman and Loyalty360 share the same fundamental understanding that, when executed properly, data-driven and multichannel marketing efforts form new and deeper connections that drive success and foster enduring loyalty.

Baesman will release an exciting case study at the 2015 Engagement & Experience Expo entitled, “How Stanley Steemer Strengthens Direct Marketing Insights for Substantial Lifts.” It will be released at the event’s showcase “Exclusives @ the Expo”. Baesman will also host an exhibitor’s booth at the Expo.

“We are delighted to have Baesman join Loyalty360 and be a part of our Engagement & Experience Expo,” noted Loyalty360 CEO and CMO Mark Johnson. “As the landscape of multichannel and consumer brand loyalty continues to develop, we see that retailers are more and more looking to align themselves with strategic and thought leaders that can help them succeed. Baesman will be a great resource for our community and we look forward to the company’s active involvement.”

“As the newest member of Loyalty360 and a leader in customer data analytics, we look forward to participating in the association’s compelling conferences,” said Jeff Sopko President, Baesman Insights & Marketing. “We are delighted to have the opportunity to share our experience and expertise in data-driven marketing strategy and multichannel execution with members of the Loyalty360 community.”

About Baesman
Baesman Group, Inc. is a privately held, nationally-recognized, single-source provider for both data-driven marketing strategy and multichannel execution. Our programs are designed and proven to establish and enhance customer identification, acquisition and retention, while providing ROI measurements on the backend to ensure effective use of invested dollars. We make it easier, faster, and more cost-effective for you to engage your customers in meaningful dialogue.

For more information on Baesman and the release of the Stanley Steemer case study, please visit:

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. To learn more about the 2015 Engagement and Experience Expo and membership with Loyalty 360, please visit:

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Anu Reddy
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