Lion Agency is perfectly positioned to provide brands with strategy that delivers results and creative that turns heads.
Miami, Florida (PRWEB) September 22, 2015
Lion Agency, a digital marketing agency with global headquarters in Buenos Aires, is acquiring Arc+Arrow Creative Group, a Miami-based creative agency.
The agency buyout comes after Lion Agency and Arc+Arrow entered into a successful joint venture providing both organizations with business growth, operational synergies and global recognition of the joint venture’s most strategic work.
Arc+Arrow, a creative firm hyper-focused on building brands through social media and digital content strategies, will transition its Wynwood Arts District offices to become the new home of Lion Agency Miami. Aside from expanding Lion’s global creative team, the acquisition also introduces new executive leadership to Lion Agency. Justin Bell, Arc+Arrow’s founder and CEO will transition to leading Lion Agency Miami as Chief Executive Officer. Bell will be joined by Lion Agency’s founder Adrián Novello who will oversee creative teams as Chief Creative Officer, as well as Mariano Grosso who has been named Chief Financial Officer.
“After Arc+Arrow appeared on our radar a little over a year ago, it quickly became clear that acquiring Arc+Arrow would position us with the right mix of talent, competencies and resources needed to continue our expansion in North America,” said Adrián Novello, founder of Lion Agency. “The acquisition of Arc+Arrow is part of our long-term global expansion strategy and perfectly compliments our existing portfolio.”
Clients will win big with this merger. Arc+Arrow clients will benefit from expanded creative competencies and expertise within the Latin America market, while Lion Agency will capitalize on Arc+Arrow’s expertise within the US market. Lion Agency’s portfolio of travel, financial and entertainment brands will be complimented with Arc+Arrow’s work with health & beauty, consumer electronics and CPG brands.
“This is a game-changer for Lion Agency,” said Justin Bell, newly appointed CEO of Lion Agency Miami. “By expanding our services and bandwidth in Miami, Lion Agency is perfectly positioned to provide brands with strategy that delivers results and creative that turns heads. And for those brands targeting the Latin/Hispanic market, we’re uniquely positioned to support brands with offices Miami, São Paulo and Buenos Aires.”
ABOUT LION AGENCY
Lion Agency is a multinational digital marketing agency with global headquarters in Buenos Aires, as well as offices in São Paulo and Miami. The full-service agency offers various services including brand management, advertising, digital and print creative and social/content strategy. Lion Agency is the recipient of numerous industry awards over the last year, including Visual Identity of the Year Award, four American Business Awards and four American Graphic Design Awards from GD USA. For more information about Lion Agency, visit http://www.lionagency.com.