CTO Forum Releases a New White Paper on Exploiting Innovative Thinking

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The white paper helps senior technology leaders determine what type of innovation is right for their company and how to adapt their business structure to make it work.

WP Exploiting Innovative Thinking

WP Exploiting Innovative Thinking

Innovation cannot simply be plugged into a business model and forgotten. Neither can it be expected to produce results on a regular basis.

The CTO Forum, a premier organization for senior technology and business leaders, today released a new white paper titled "Exploiting Innovative Thinking" that unwraps the ball of confusion surrounding the various ways of thinking about innovation. The white paper was developed to help senior technology leaders determine what type of innovation is right for their company and how to adapt their business structure to make it work.

"Innovation cannot simply be plugged into a business model and forgotten. Neither can it be expected to produce results on a regular basis. Therefore senior technology and business executives must face the challenge of how to exploit innovative thinking so that it helps drive the bottom line. Solving these challenges can make the difference between a company on the rise and one struggling to maintain its place in its industry," said Basheer Janjua, Founder and President of the CTO Forum.

This white paper explores strategies and best practices that have been successfully implemented by senior technologists at GE, MasterCard, Experian, GameStop and BMC Software. The common thread to all these successful models is knowing when to employ what is referred to as “induced” versus “autonomous” innovation. Choosing the right model at the right time is how successful companies are able to explore and exploit innovation to elongate their life expectancy. Whether this involves employing an established method such as “The Lean Startup” or adapting principles that comes from agile software development, the answer has to include all parts of the organization from top management to research and development and the customer.

To download a complimentary copy of the white paper, visit http://www.ctoforum.org.

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Alice Vallesteros
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