Aarki Leverages Big Data Analytics to Further Improve Its App Marketing Performance

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Streamlined architecture includes data storage, real-time retrieval, insights generation, and behavioral forecasting.

By leveraging big data analytics, Aarki clients can now achieve even greater return on their ad spending.

Aarki, a leading provider of app marketing solutions, today announced a further expansion of its app marketing capabilities by adding big data analytics to its portfolio. By leveraging big data analytics for ad targeting and optimization, Aarki clients can now achieve even greater return on their ad spending.

Aarki’s big data analytics capability is built upon a streamlined architecture that covers data storage, real-time retrieval, robust redundancy, real-time analysis, insights generation, and behavioral forecasting. This architecture enables the company to query and analyze historical user behavior and develop a dynamic user model within seconds. The user model is then used to forecast the user’s propensity to install a particular app. Results of this big data analysis are used to develop ad targeting rules to decide when and where an ad should be published for maximum impact. Aarki analysts use these insights to optimize ad performance by deciding whether or not to bid on an inventory and, if yes, then the bid amount.

The company has already applied big data analytics to drive higher performance for several of its clients. These include a large U.S. airline, a global e-tailer, and a top grossing mobile game. Using user profiles developed from big data analytics, Aarki selected a list of ideal publishers out of a pool of thousands of publishers that best matched the apps’ target user profile. As a result, the company was able to drive up conversion rates by more than 250%. The same technology also enabled an e-tailing client to achieve and sustain a top 10 chart ranking over a two month period.

Internally, Aarki is also using big data analytics to develop transferrable insights across campaigns.

“The introduction of big data analytics to our portfolio allows us to improve the quality and accuracy of our user profiles,” said Sid Bhatt, CEO of Aarki, “This capability combined with superior machine learning enables Aarki to provide even greater ROI to app marketers across every app category.”

For more information on Aarki, please contact Raj Misra at media(at)aarki(dot)com.

About Aarki
Aarki is transforming mobile app marketing by unifying creative optimization and programmatic media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter:@aarkimobile.

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Raj Misra
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since: 11/2010
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