D. Keith Pigues Launches Luminas Strategy to Help B2B Organizations Create Greater Customer Value and Increase Profits

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Acclaimed thought-leader and award-winning marketer opens consultancy with unique, proprietary methodology to help businesses accelerate profitable growth.

“At Luminas Strategy we understand that a company’s value proposition is the most important currency in the marketplace. Understanding, measuring and improving your value proposition is the most important work for business success,” explained CEO Pigues.

D. Keith Pigues, formerly a partner in the Raleigh-based consultancy Keen Strategy, announced today the opening of Luminas Strategy, an independent consultancy geared towards helping business-to-business organizations build greater internal capability to win with their customers or clients on a sustainable basis by continuously improving their customer value propositions.

Mr. Pigues, who will hold the title of CEO and President of Luminas Strategy, is a graduate of the University of North Carolina Kenan-Flagler Business School and Christian Brothers University, and has more than 25 years of experience in marketing, strategic planning and sales leadership at firms ranging from the Fortune 100 to mid-market private equity backed firms. He is co-author of the highly acclaimed book, “Winning with Customers: A Playbook for B2B.” B2B Magazine recognized him as a leading senior marketing practitioner and a member of “Who’s Who in B-to-B” in 2007 and 2010. He was awarded the Frost & Sullivan Marketing Lifetime Achievement Award in 2007.

“At Luminas Strategy we understand that a company’s value proposition is the most important currency in the marketplace. Understanding, measuring and improving your value proposition is the most important work for business success,” explained Pigues. “With our unique, results-driven approach and an engagement model designed to help clients at every stage of the customer journey, we help organizations build a powerful competitive advantage.”

To help clients maximize their value proposition, Luminas Strategy utilizes the Customer Value XceleratorTM, a proprietary methodology that builds a framework allowing companies to develop, implement and sustain value proposition growth strategies that:

  • Increases Customer Engagement
  • Improves Value Propositions and Customer Segmentation
  • Develops More Effective Marketing Communication
  • Supports Value-based Pricing
  • Enhances Selling Skills and Capabilities
  • Drives Customer Innovation & New Business Models

“As part of a broader company-wide effort to boost our organic growth performance, reinforcing our efforts and attention on our most strategic and promising accounts became a high priority,” explained Lucrèce Foufopulos, Vice President – Marketing & Sales at Eastman Chemical. “Working with Keith has allowed us to enhance our customer & competitive insights, selectively broaden our customer engagement and sharpen our Strategic Account plans. His input and counsel was instrumental to our progress.”

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About Luminas Strategy

Luminas Strategy is an innovative company located in the heart of the thriving and world-renowned Research Triangle Park. We are focused on customer-driven innovation and best practices, driven by our CEO and President, D. Keith Pigues. As Value Proposition experts, we help solve a variety of business challenges and enable organizations to achieve business-building objectives through our Customer Value XceleratorTM. Our Current and former clients include Eastman Chemical, Sealed Air, Buckman International, JA King, Bank of America, PNC, Pennsylvania Paper & Supply, Real Intelligence, Lowe’s, Cisco, Belk, Enterprise Rental Car, North Carolina Institute for Minority Economic Development, Boehringer Ingelheim, Carolinas-Virginia Minority Supplier Development Council and Sodexo.

Find out more about Luminas at http://www.luminasstrategy.com

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D. Keith Pigues

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