Doctors Express Urgent Care Centers to Change Name; Continue Quality Care

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As part of a nationwide rebranding, three Doctors Express walk-in clinics in Chattanooga, Hixson and Cleveland will be renamed American Family Care urgent and family care centers.

Doctors Express Chattanooga on Gunbarrel Rd.

Doctors Express locations in Chattanooga, Hixson and Cleveland will become American Family Care urgent and family care centers.

“Our name change will not impact patient care,” says Dr. Todd Rudolph, medical director of the three East Tennessee centers. “Quality, convenience, and affordability will remain hallmarks of our care during and after the brand transition.”

American Family Care (AFC), the nation’s leading provider of urgent care and accessible primary care, recently announced it will be retiring the Doctors Express name, which is currently used at more then 80 of its 147 medical centers nationwide, including locations in Chattanooga, Hixson, and Cleveland, Tenn.

This rebranding comes slightly more than two years after AFC acquired the Doctors Express system and is expected to enhance the company’s position as one of the most widely recognized and respected brands in health care.

Patients of the three Doctors Express locations in East Tennessee can continue to expect the high-quality, personalized health care they have relied on for the past three years.

“Our name change will not impact patient care,” says Dr. Todd Rudolph, medical director of the three East Tennessee centers. “Quality, convenience, and affordability will remain hallmarks of our care during and after the brand transition.”

“The health care landscape is fragmented,” says D. Bruce Irwin, M.D., Founder & CEO of American Family Care. “With a presence in 26 states and extremely high rates of patient satisfaction, our network of clinics has become the standard for quality and convenience in health care. With the AFC name on all of our clinics, we now have a single brand, from coast to coast, in which Americans place their confidence.”

“We are proud to embrace the AFC brand,” says Larry Kugler, CEO of the centers in Chattanooga, Hixson, and Cleveland. “The Doctors Express name has always stood for exceptional urgent care without the long wait and expensive cost of an emergency room. AFC’s shared vision and history make our partnership and brand change a natural fit.”

Rebranding Timeline

The brand transition for centers in East Tennessee, as well as locations in Colorado and South Carolina, will occur by the end of 2015. Additional rebranding will occur at centers in Connecticut, Nebraska, and Pennsylvania during 2016.

“Based on focus groups we’ve conducted, we know that patients want reassurance they will see the same friendly doctors and staff, the same insurance plans and co-pays will be accepted, and that our centers will continue to be locally owned and operated,” says William L. Koleszar, Chief Marketing Officer of AFC. “All of that is absolutely the case.”

“Our logo and signs are changing, but our high standards of service remain the same,” says Dr. Rudolph. “We will continue to be our community’s trusted resource for doctor-provided urgent care for the whole family.”

About American Family Care

Starting with a single location in Hoover, Alabama, in 1892, American Family Care has pioneered the concept of non-emergency room urgent care. With its 2013 acquisition of the Doctors Express franchise, AFC became the nation’s leading provider of urgent care and accessible primary care, with more than 140 centers and 500 in-network physicians caring for more than 2 million patients annually. Ranked by Inc. Magazine as one of the fasted growing companies in the U.S., AFC is committed to the mission of providing the best health care possible, in a kind and caring environment, while respecting the rights of all patients, in an economical matter, at times and locations convenient to the patient.

About Doctors Express East Tennessee

Doctors Express walk-in care centers provides urgent care for all non-life-threatening events, and offers on-site X-ray and and labs. On-site physicians provide convenient, affordable care seven days a week, including evenings. Most insurances are accepted, as well as private payment.

Three convenient Doctors Express locations are available to meet your urgent care needs: 1521 Gunbarrel Rd. Ste. 103 in Chattanooga, 5241 Highway 153 Ste. 121 in Hixson, and 170 Mouse Creek Rd. NW in Cleveland. Beginning in October 2015, all three local Doctors Express locations will become American Family Care centers.

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Ashley Alderman
The Alderman Group
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