The Impact of Social Media on Targeted Outreach

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Berkshire's latest white paper examines the pros and cons of using social media for attracting diverse candidate groups

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As the number of social media devotees increases, and as recruiters devise tactical methods to reach a critical mass of diverse candidates, opportunities for a marriage between the two grow.

Berkshire Associates, a leading human resources consulting and technology firm, releases its latest white paper, "The Impact of Social Media on Targeted Outreach," which analyzes the expansive capabilities of social media-enabled outreach while outlining strategic methods used to get the most from these tactics--and how to avoid potentially damaging shortcomings.

As the number of social media devotees increases, and as recruiters devise tactical methods to reach a critical mass of diverse candidates, opportunities for a marriage between the two grow. Using social media as a mechanism for targeted outreach means employers can leverage its capabilities to tap into a more diverse candidate pool and potentially reap its benefits in terms of greater reach, compliance, convenience, and ease of access.

This informative white paper examines the following:

  •     Issues to consider when using social media for targeted outreach
  •     The importance of diverse hiring practices
  •     Why recruiters are using social media platforms for recruitment
  •     How to use LinkedIn, Twitter, and Facebook for hiring purposes
  •     Guidelines for navigating the process of diversity recruitment through social media

To access this white paper, please click here.

For media inquiries, please contact Lauren Collinson at 800.882.8904, ext. 1307.

About Berkshire Associates:
Berkshire Associates is a human resources consulting and technology firm, specializing in helping companies build the ideal, balanced workforce. As an industry leader, Berkshire provides the latest tools and services for affirmative action, applicant tracking, compensation management, and HR training. For over 30 years, Berkshire has serviced the nation's most recognizable companies; and as a result has mastered providing clients with cost-effective solutions to everyday human resources challenges.

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Lauren Collinson
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