Saltwater Luxe Brings Effortless Elegance to Southern California Fashion Scene

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Los Angeles-based luxury lifestyle brand revealed with custom looks and an online store

Saltwater Luxe, a locally crafted, luxurious ready-to-wear clothing line, was launched to the public on Oct. 5 through its online store. With custom, one-of-a-kind textures and vivid colors, Saltwater Luxe will offer feel good, feminine pieces to women everywhere. Within the line, vintage looks with detailed embellishments and limited edition fabrics brought in from locations such as Europe, make Saltwater Luxe the versatile combination to take you from day to night.

After constantly looking for the perfect balance of beach chic and luxury that could be worn anywhere, Saltwater Luxe was established. The company has brought together two of the industry’s top designers to create and provide luxury wear that will fill the void in today’s market.

With more than 10 years of industry experience, designers Christa Bischofberger and Kristy Kalsman gained expertise in creating clothing that’s affordable, while maintaining quality. With a background collaborating for brands including RipCurl, Roxy, Billabong, Scrapbook and HangTen, the designers were able to perfect the Southern California, beach luxury look. Saltwater Luxe will introduce its fall and resort collections, combining warm colors and detailed textures with beach-to-dinner versatility. After the beginning stages of creating the line were complete, Saltwater Luxe wanted to focus on delivering a unique fashion website to sell its pieces.

“It’s one thing to create the perfect collection, but people need to be able to access it,” said Bischofberger. “That’s why the website was key to the process. We are looking forward to introducing the brand through a platform that allows our followers to easily navigate the collection and share their favorite pieces on social media.”

Saltwater Luxe unveiled its collection on the new ecommerce site, allowing eager fans of the multi-functional brand to purchase the line they’ve been so anxious to wear. Visit http://www.saltwaterluxe.com to experience the ultimate beach luxury.

About Saltwater Luxe
Locally crafted in the heart of Los Angeles, designers Christa and Kristy bring versatile style and luxurious comfort to the everyday with Saltwater Luxe. One of a kind textures, limited edition fabrics, and hand-sewn feminine embellishments are the signatures that bring individual character to every piece. From brunch to beach to nights out on the town, Saltwater Luxe carries you effortlessly from one sun-kissed adventure to the next. For more information or to purchase items from the line, visit http://www.saltwaterluxe.com. Or follow Saltwater Luxe on Facebook, Twitter, Instagram, and Pinterest.

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Caroline Callaway
Bolt Public Relations
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