Hanley Wood Announces Winners of the 2015 Brand Builder Awards

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Hanley Wood, the premier company serving the information and marketing needs of the construction industry is pleased to announce the winners of its 2015 Brand Builder Awards. The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries.

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“The notable quality of marketing building products was on full display through this year’s Brand Builder Awards,” said Peter Goldstone, CEO of Hanley Wood.

Hanley Wood, the premier company serving the information and marketing needs of the construction industry is pleased to announce the winners of its 2015 Brand Builder Awards.

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 80 companies submitted entries in 10 categories, ranging from traditional advertising campaigns to social and mobile marketing strategies to channel marketing programs.

“The notable quality of marketing building products was on full display through this year’s Brand Builder Awards,” said Peter Goldstone, CEO of Hanley Wood. “These companies all embraced a modern approach to brand and product marketing, and the distinctiveness and effectiveness of their work offers great insight into the leadership and innovation within our industry. I congratulate all the winners of this year’s Brand Builder Awards.”

2015 Brand Builder Platinum Award winners (with agency affiliations):

Best Website Design & Marketing Strategy: Simpson Door Company (Brandner Communications)
Best Integrated Marketing Campaign: Lennox Industries (GSD&M)
Best Print Advertising Campaign: Huber Engineered Woods
Best Digital Advertising Campaign: Honeywell
Best Social Media Marketing Campaign: Lennox Industries (GSD&M)
Best Mobile Marketing Strategy (B2B): AZEK (Precise Communications LLC)
Best Content Marketing Campaign: Simpson Strong-Tie
Best New Product Launch: Western Window Systems
Best Channel Marketing Program: PPG Industries (Pipitone Group)
Best B2B Custom Event: S-5!

2015 Brand Builder Gold Award winners (with agency affiliations):

Best Website Design & Marketing Strategy: VELUX (Wray Ward)
Best Integrated Marketing Campaign: Waypoint Living Spaces (Puckett & Associates Marketing)
Best Print Advertising Campaign: Weyerhaeuser (C Squared Advertising)
Best Digital Advertising Campaign: James Hardie Building Products Inc.(Norton Agency)
Best Social Media Marketing Campaign: Waypoint Living Spaces (Puckett & Associates Marketing)
Best Content Marketing Campaign: Lennox Industries (GSD&M)
Best New Product Launch: CENTRIA (Pipitone Group)
Best Channel Marketing Program: Overhead Door Corporation (ER Marketing)
Best B2B Custom Event: LG Electronics (LG-One)

Entries for the 2015 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at http://www.brandbuilderawards.com.

The judges for the 2015 Brand Builder Awards were:

  •     Tracy McCutcheon, Partner & Executive Creative Director at Hitchcock Fleming & Associates, Inc.;
  •     Gregg Boling, Executive Vice President & Executive Creative Director at Gish Sherwood and Friends;
  •     Christopher Yeich, Director of Content Strategy at Pace Communications; and
  •     Ryan Lincoln, Vice President at Epsilon.

About Hanley Wood

Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics-and editorially-driven Construction Industry Database, the company provides business intelligence and data driven services. The company produces award-winning media, both digital and print, high –profile executive events, and strategic marketing solutions. To learn more, visit http://www.hanleywood.com.

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Sheila Harris
Hanley Wood
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